Thursday, October 30, 2008
  • Laurie Sullivan, October 30, 2008, 8:00 PM
  • Keyword Targeting Search Engine Guide

    Part 9 of this 12-part series on keyword research provides guidelines to help gather, sort and organize your keywords into an effective marketing campaign. As a search engine optimization guru, your job is to make sure searchers find precisely what they are looking for on your site. This means use keywords that reflect the content. If you don't, searchers will quickly leave in favor of a more relevant site.

    Stoney deGeyter knows it's often tempting to try and optimize for keyword phrases that are not necessarily represented on the site that you feel will bring traffic from words ...Read the whole story...

  • Ranking On Product PlacementRanked Hard

    Here is a lighthearted look at SEO in Ranked Hard, a comic blog created by members of the SEO company Big Oak.. In a previous strip the subject was link-buying strategies in SEO; "the next logical step ...is product placement," as Ranked Hard's writer Simon points out in a post under the strip

    The comic humorously overdoes the idea of product placement with scenes of ads on hats, t-shirts, mouse pads and coffee cups .The strip also introduces the fact that the company's site, which has been running for nine months without ads, will now be sponsored by various ...Read the whole story...

  • SEO For Video SearchPromotionWorld

    Roger Janik reminds us that when searching for video we are not searching for specific images, but rather descriptions of SEO tags. "For instance, if a person uploads a video of a baby laughing, he or she might call the video 'Baby Laughing,'" he said. "A person searching for a video of a baby laughing would have to type in the keywords: baby + laughing or something very close to have a good chance of finding that video online."

    While this method may help you find the videos you seek, we can dramatically improve the searching for content, ...Read the whole story...

  • 7 SEO Mistakes AbroadSEOptimise

    Tad Chef shares 7 of the "weirdest" SEO mistakes that big companies make when taking their business overseas. The mistakes, according to Chef, include the need to accomplish certain tasks but being unwilling to adapt to market conditions; working with a "ridiculously limited budget" and technical limitations that can prevent even the simplest SEO tasks; and insisting that SEO specialists use outdated practices.

    Chef said the biggest mistake companies make is not conducting market research beforehand. "This is really so counterproductive," he said. "Foreign investors enter Germany and want to clone their business model without any significant research of ...Read the whole story...

  • Trick Or Treat SEM StyleClickZ

    "Dressing up your site is like dressing up yourself for Halloween," writes Erik Dafforn, comparing SEM to trick or treaters. "It's easy for people (and algorithms) to quickly spot how much of your appearance is based on genuine effort and how much is simply glitter."

    So Dafforn serves up some SEM knowledge with a Halloween spin, comparing teenagers who don't really dress up but expect treats anyway to "clients who expect significant results but who are unwilling to take even the most elementary steps toward earning that candy."

    As a kid, receiving "that little bag of self ...Read the whole story...