Monday, December 22, 2008
  • Laurie Sullivan, December 22, 2008, 3:00 PM
  • Where To Put The DollarsClickZ

    If you only have $1, should you invest it in organic or paid search? Julie Batten believes while the question may seem simple, the answer is not. She proposes a few questions you might want to ask yourself in hopes of making your decision a little easier.

    Whether you decide to go with organic or paid search depends on your goals and the type of products your company sells. For example, are your products in a regulated industry with strict advertising guidelines? "Remember that you're at the search engines' mercy with organic search," she writes. "Therefore, if you ...Read the whole story...

  • Why To Advertise On Popular Search ResultsSEO Book.com

    After throwing tons of free advice toward potential clients, Aaron Wall wants to take a step to advertise his blog's community forums and training program on its internal search results.

    Wall walks through the steps he used to add advertisements on his site, and explains why: "My average cost per click on Google's search results is over $1 per click, and yet I have never advertised on my own search results," he writes. "Think about that number...over 100,000 times people have found the brand then done a specific search on this site with 0 of them seeing an ...Read the whole story...

  • Basic Tips For SEO Site Structure Search Engine Watch

    Don't take shortcuts when optimizing your Web site, suggests Ron Jones, who tells us making friends with search engine agents or robots is a vital part of SEO basics. So, before jumping into details of SEO site structures, he provides insights into the importance of site structure for natural SEO.

    Developing the structure of the site means carefully planning the content for each page. "If your site is designed poorly or doesn't have links to all of your pages, then the robot will bypass those pages and only report on what it sees," Jones writes. "Designing your entire ...Read the whole story...

  • Basic Tips For SEO Site StructureSearch Engine Watch

    Don't take shortcuts when optimizing your Web site, suggests Ron Jones, who tells us making friends with search engine agents or robots is a vital part of SEO basics. So, before jumping into details of SEO site structures, he provides insights into the importance of site structure for natural SEO.

    Developing the structure of the site means carefully planning the content for each page. "If your site is designed poorly or doesn't have links to all of your pages, then the robot will bypass those pages and only report on what it sees," Jones writes. "Designing your entire ...Read the whole story...

  • How To Pitch The Social Media Marketing You NeedStuntduble.com

    Social media marketing can create positive returns on keyword sets for pay-per-click campaign. It's a long term, less expensive investment. And, you can demonstrate the need for links to gain ranking in search engines. These are three of several tips Todd Malicoat provides as he suggests ways to pitch social media marketing to clients.

    Social media has become a core strategy when launching sites or improving link popularity, according to Malicoat. "Social marketing is the new search engine optimization," he writes. "Reciprocal voting is the new reciprocal linking. It offers a fairly low barrier to entry, and the ...Read the whole story...

  • Kris Kringle Breaks Silence In Letter To Ad IndustryiMedia Connection

    Kris Kringle (aka Santa Claus) dictates an "open letter" to Jim Nichols asking marketers to more closely follow the Santa LLC brand guidelines when representing him. He highlights a few holiday ads that have run during the past 20 years, reflects on those who have used his likeness and trademarks without permission, and suggests it's time to move forward with plan for 2009.

    On Claus' request, Nichols offers advice to clients and brand managers, media planners and buyers, publishers, and ad networks, providing examples for each. For instance, he suggests one way to get clients to understand drop-dead ...Read the whole story...