• Laurie Sullivan, Dec 30, 2008, 12:15 PM
  • 'Do Not Track' Legislation On The WayReadWriteWeb

    Do you remember the "Do Not Call" legislation that was sure to stop telemarketers from disturbing you at 6 p.m. during dinner? Bernard Lunn rehashes a New York Times article that ran in March to bring back a discussion on Do Not Track legislation, likening it to a Do Not Call list. Lunn, who emphasizes marketers are not united in their thinking, gives several reasons why this online legislation is inevitable.

    And its passage should redefine the online ad landscape as well. For one, "Do Not Track will be about as much fun for Behavioral Targeting as Do ...Read the whole story...

  • How To Increase RSS Subscribers And Live To Tell About ItPlugin HQ

    Glen Allsopp used BLVD Status and Google Analytics to check Web site traffic and realized that out of about 900 visitors he received, only three people subscribed. In this post he shares tricks to "massively" increase RSS subscribers through images and code.

    One trick is using a "big arrow (call to action) pointing to your RSS feed or subscriptions box" -- which helped him bring in 30 subscribers on about 300 site visitors. "A 10% subscription rate is very rare and I'm pretty excited about the potential of putting a big arrow in people's faces ;)," he writes. ...Read the whole story...

  • Learning Search Lessons From PinocchioSearch Engine Guide

    Jennifer Laycock begins to explore the lessons you can learn from the classic story "Pinocchio" with this post, which explores her Pinocchio Effect theory that "deep down, search engines want nothing more than to be real boys (or girls)." In other words, "search engines seek to replicate human judgment with their algorithm."

    Laycock tells us why chasing down algorithms simply leaves you exhausted and suggests how to apply common sense solutions related to the Pinocchio Effect. In time, the process becomes increasingly clear. "Each and every adjustment made to the algorithms is designed to better judge a site the ...Read the whole story...

  • 50 Links To Google Analytics AidKissmetrics

    Does Google Analytics have you a bit confused? If you want to start analyzing data and tracking performance, but you're not quite sure how, this post offers 50 links to resources for anyone looking to get the most out of the tool.

    Broken into four sections, the post offers something for beginner to seasoned professional. It begins with tips and tricks, followed by a section on plug-ins, hacks and additions that includes MooTools, jQuery, and seven plug-ins and reports you probably didn't know about. The final section, News & Advanced Features, offers links to tips about tools created ...Read the whole story...

  • Have Social Networks Become The New Email?Search Engine Watch

    Have social networks become the new email? Strange that my mother should ask me that same question last night, yet many marketers still fail to grasp this new concept. Erik Qualman explains that companies build elaborate YouTube pages, but place links or icons on the page that make users click away from the social network. Rather than whisk away site visitors from the social network page to their company Web site to capture a lead, they should court the visitor on the site. Sending them away from the YouTube page, he believes, does both the marketers and consumer a disservice. ...Read the whole story...