• Laurie Sullivan, Dec 31, 2008, 12:30 PM
  • Back To BasicsSearch Engine Watch

    Start with the basics and you will find success more quickly, according to Ron Jones. Knowing your target audience is probably the most important factor in designing a new site. This will help you anticipate their needs and the best keywords to use to keep them coming back.

    After determining a set of 1 to 3 keywords per page, embed them on the page to help emphasize the content, he writes. He also discusses internal links, and also provides tips on the types of Web content, structures and technologies to avoid.Read the whole story...

  • Keyword Organization Made EasySearch Engine Journal

    Here are some quick tips on organizing your keywords with a free open-source utility called WikiPad. Ann Smarty refers to the tool as a handy desk-top application that helps organize notes in a wiki-type format. She steps through the process with a few examples.

    Start by creating a new wiki in the WikiPad and name it for your core term. Smarty uses the words DogTraining. The tool lets you manage and grow an interlinked multilevel keyword tree. Aside from organizing keywords, you can use WikiPad to organize daily tasks, brainstorm new articles, and store and organize ideas.Read the whole story...

  • 3.7 Billion External Backinks To Google.com Stone Temple Consulting

    Eric Enge interviews Alex Chudnovsky, the founder of Majestic-12, a U.K.-based firm that specializes in cross-platform .NET/C# development and data analysis applications that focus on creating Web search engines. Chudnovsky talks about the relevance of backlinks and how search engines differentiate between more and less popular sites.

    Chudnovsky's company built a large index close to the size of Yahoo and Google, and in February launched a commercial offshoot, Majestic-SEO, to help fund further research and development in SEO. Similar to Google Webmaster Tools, the service provides reports on competitors' Web sites for a fee. Providing insight on the ...Read the whole story...

  • Studer Talks Semantic Search ResearchYahoo Search Blog

    Yahoo ran an interview with Dr. Rudi Studer on semantic search technologies earlier this month that I thought would provide you with beneficial insights. The professor in Applied Informatics at University of Karlsuhe has done research on ontology management, semantic Web services, and knowledge management.

    While applications built on semantic technologies are meant to help search engines more precisely match queries with user intent, experts at Google, Microsoft and Yahoo understand the process has been much more difficult to realize. The lengthy and informative post details Studer's research on semantic search and provides answers to many questions around exposing ...Read the whole story...

  • Many Happy Returns From Social Media Campaign Search Engine Guide

    The best viral campaigns are those that keep bringing returns on investment. Eric Brown makes a few suggestions on how to turn an ordinary marketing campaign into a viral campaign that produces a "compound return" on your investment. One piece of advice he provides: Don't hesitate to experiment with social media, and make sure to involve your customers.

    Brown provides a useful example: he used social media sites to ask residents of his apartments if they wanted to be involved in photos for company marketing materials, which have since gone viral (everybody wants to show off the photos of their ...Read the whole story...