• Laurie Sullivan, Jan 19, 2009, 1:17 PM
  • Comparing Multiple Feed MetricsGoogle AdSense for Feeds

    If you have been looking for the original Analyze tab at Feedburner.com, which Jessie Chavez and Matt Shobe admit has been the first stop for many publishers when checking their feed analytics for years, it has been replaced with a new chart that they believe communicates three times as much information in the same space and sets the stage for more interesting reporting in the future.

    Chavez and Shobe explain that information displayed on the 30-day chart now offers data on daily subscribers and reach, as well as the relationship between the two metrics. In the post you ...Read the whole story...

  • PPC Campaigns: Money-Saving IdeasBlog Mango.com

    Peter Prestipino serves up five ways to help you save money on pay-per-click (PPC) campaigns. He explains how to rethink the use of broad keyword matches; use ad scheduling; restructure campaigns; consider vertical and second-tier PPC providers; and monitor negative keywords to prevent them from appearing under certain keyword or key phrase combinations.

    When used correctly, the beauty of negative matching is that advertisers can filter out keywords when they do not want their ads shown, Prestipino writes. "If I sell a white paper on selecting domain names and want to attract aspiring domainers, I might bid on ...Read the whole story...

  • Google Looks For FeedbackMatt Cutts: Google, Gadgets, and SEO

    Matt Cutts recently asked community members to submit ideas on which issues the Google webspam team should tackle in 2009. After the first 150, he did a rough tally, which revealed the No. 1 complaint was "empty review" sites. Cutts, who asks for examples from the community, provides instructions on reporting "bad user experiences."

    If specific pages on a site do not add value, Google typically removes it from the index without eliminating the entire site, Cutts explains. Other issues include eliminating videos full of spam that rank high in Google search results; and increased transparency for showing ...Read the whole story...

  • Dear Carol BartzSEO'Brien

    In a blog post to Carol Bartz, Paul O'Brien lays it on the line in hopes Yahoo's new hire CEO will return the search giant to grandeur. O'Brien steps though Yahoo's accomplishments and mishaps, reminding Bartz that "Yahoo has the potential to be so much and yet it seemingly prefers to attempt to be everything by repeatedly reinventing the wheel (or buying new ones) instead of making the wheel fit a better car."

    O'Brien believes Yahoo "deserves to own online advertising," but the company and its technology needs help to get on track. Google may own search marketing ...Read the whole story...

  • Yahoo's Reciprocal Link PatentSEO by the Sea

    A patent application filed by Yahoo provides hints as to how the search engine may deal with reciprocal linking in the future, according to Bill Slawski. The U.S. patent application No. 20090013033 identifies "excessively reciprocal links among Web entities." It discusses how Yahoo might look at those links between pages for reciprocal links and attempt to determine whether those links exist to manipulate search results, he explains.

    Yahoo has combined this patent with several other filings. One patent uses "Exceptional Changes in Webgraph Snapshots Over Time For Internet Entity Marking," Slawski notes. The patent application continually looks for ...Read the whole story...