Tuesday, February 17, 2009
  • Laurie Sullivan, February 17, 2009, 1:18 PM
  • Google Cans Print, Radio AdsDigital Sea Change

    Providing perspective on Google's decision to "can print and radio" from the search engine's portfolio of services, Aaron Goldman thinks the decisions were a "bit short-sighted." He believes Google caved to "investors' insatiable demand for increasing immediate profits, rather than riding out the recession and readying to rule the traditional ad roost."

    Backing his assertions, Goldman suggests the real problem could have stemmed from neither division having "secure sustainable sources of prime inventory." Perhaps, publishers and networks made it impossible for Google to procure the type of space that would hold up against the mass budget cuts we ...Read the whole story...

  • WordStream: Review And TipsSearch Engine Land

    Through an interview with WordStream founder Larry Kim, John Dreller provides insight into the company's new SEM tool aimed at helping to raise productivity when handling, assembling, and segmenting keyword lists. Dreller spotlights key features of the tool such as the ability to continually generate new keywords, as well as helping SEM experts sift through huge lists and quickly segment them into campaigns and ad groups.

    Using the tool for a sample campaign, Dreller identifies some of the biggest search marketing "trip-ups," and makes several suggestions to keep you on the error-free track.Read the whole story...

  • Benefiting from PPC CampaignsMarketingSherpa

    Bidding on branded pay-per-click keywords costs less, provides more control on messaging and links, and pushes down the competition, according to this post in MarketingSherpa.

    Data from the MarketingSherpa 2009 Search Marketing Benchmark Guide provides guidelines on keyword costs. The post also provides suggestions on handling such situations as bidding on branded keywords, outsourcing PPC campaigns, and working with distributors that sell your products. In the last instance, if the distributor has a PPC campaign, it will likely bid on the same keywords as you.Read the whole story...

  • Basic Social Media Marketing TipsSearch Engine Watch

    For marketers looking for more information on how to set up a social media account or campaign, this post from Ron Jones will prove insightful. Jones explains that understanding social media will help you build a strategy. He defines the various kinds of social media sites, breaking them down into social news, sharing, networks and bookmarking sites.

    Even if you're a power user, the list of sites will come in handy as you plan and set up campaigns. Aside from the links, Jones also offers up some (unsourced) staggering statistics about social media, like: 45% of adult Internet ...Read the whole story...

  • Don't Over-Think SEO Strategies Search Engine Guide

    Stoney deGeyter serves up a little encouragement and some insightful tips for those who feel SEO-challenged and want to make a go of it on their own. Keeping things simple will at least get you started, he writes, providing instructions on custom title tags and content, writing blogs and linking to links.

    Leave the .htaccess, robots.txt, 301 redirects and absolute links to an SEO professional, deGeyter suggests. "Don't get caught up in all the complicated issues that go beyond your knowledge or ability," he writes. "The more difficult technical tasks may still be necessary down the road, but ...Read the whole story...