• Laurie Sullivan, Feb 23, 2009, 2:01 PM
  • Micro-Blogging Impact On SEOSEOmozBlog

    Nofollow is dying, according to Will Critchlow. He makes the statement to discuss the impact on SEO and the evolving use of the Web. Similar to the way blogging, commenting and trackbacks forced search engines strategies to change, Critchlow believes we have begun to see similar shifts prompted by Twitter and the ability to send short, quick messages to many people simultaneously.

    "Many people have a greater reach on Twitter than they do via their blog and they certainly have more tools to make it easy to post thoughts, discoveries and questions," Critchlow writes. In the post he explores ...Read the whole story...

  • 6 Golden Keyword Research RulesSEOptimize

    Kevin Gibbons gives us six golden rule on choosing keywords to improve pay-per-click campaigns. For starters, consider specific and relevant keywords, rather than broad ones, he writes. The risk of not choosing relevant keywords could cost you tons of money because whatever traffic the words push to your site could leave quickly and never return.

    All traffic isn't necessarily good. The keywords need to not only attract traffic to the site, but keep people there longer and coming back for more information, writes Gibbons. The post also links to rules that might come in handy when designing ...Read the whole story...

  • Why Longtail Keywords Make SenseSEOBook

    You're thinking about launching a business and Web site, but your competition has years of conversion data, an older trusted site, tons of content, and thousands of organic inbound links. Sound overwhelming? Aaron Walls tells us how to pick mid-tier longtail keywords that will help you rank on the first page of search results, rather than page 2 or page 3.

    Building a revenue stream from the high-ranking keywords can help you purchase more. Wall illustrates how longtail keywords have less competition, comparing the benefits with core keywords. "If I target the most competitive keywords first (without ...Read the whole story...

  • Google Details URL Policy ChangeGoogle AdWords

    Attempting to provide more relevant results in search engine queries, Google has made the decision to change its AdWords policy, disallowing multiple display URL domains within a single ad group, according to Emel Mutlu. The change takes effect Feb. 24.

    Providing examples of what this means for you, Mutlu encourages AdWords users to make necessary adjustments to ads in advance of the change as a result of the update. The change applies to all AdWords advertisers.Read the whole story...

  • Yahoo Poll Picks Oscar WinnersSearch Engine Journal

    Could Yahoo have saved Hollywood millions of dollars? While last night's Academy Awards ceremony presented accolades for last year's movie performances, Yahoo's poll of consumer predictions on who would win nailed some squarely on the head, according to Loren Baker.

    For example, the poll accurately predicted the indie film "Slumdog Millionaire" would take Best Picture, after receiving 48% of the vote. And with 50% of the vote, Kate Winslet in "The Reader" won the Best Actress poll, a prediction that likewise came true. Consumers flubbed with their Best Actor pick -- Brad Pitt rather than Sean Penn.Read the whole story...