• Laurie Sullivan, Mar 31, 2009, 1:45 PM
  • 7 Pre-SEO QuestionsSearch Engine Guide

    Stoney deGeyter helps you control costs and manage ROI when outsourcing SEO projects with seven questions to ask potential SEO partners.

    Some of the questions, especially those based on pricing, are not easy to answer. The question "How much should a SEO project cost?" is similar to asking "How much should a car cost?" Well, that typically depends on the make, the model and the extra built-in bells and whistles, deGeyter explains. "The answer varies a great deal and there are many factors involved in coming to any conclusions," he writes. "A few things that will be a ...Read the whole story...

  • Debunking More SEO MythsSearch Engine Journal

    True of false: There is some mystical secret formula that SEO professionals use to calculate, analyze and optimize a Web site and/or Web page. Answer: False. James Morris explains most methodologies for analyzing SEO factors are very scientific and based on readily quantifiable data."As changes occur in search engine algorithms, so do these formulas," he writes.

    Aside from debunking a handful of common SEO myths, Morris provides several "credible resources" for building SEO skills and defining campaigns. He also lists seven missions of a SEO professional. They include determining the client's ideals and goals, and defining the target ...Read the whole story...

  • Log File Analysis 101Eric Lander's Blog

    If you don't actively review your log files, you are missing out on valuable data, according to Eric Lander. The post provides step-by-step instructions on analyzing server log files.

    Some of the reports Lander describes include Google, Yahoo and Microsoft Live Search spidering; stolen content; an extensive list of 400 error codes; and 300 server redirects. While the 404 error is among the most frequent, there are other useful not found errors to note.Read the whole story...

  • AdWords: Diagnose This KeywordPPC Hero

    A new AdWords feature can give you a list of inactive keywords. Amber writes that the tools isn't available to everyone, yet, but should be in the next few weeks. The tool allows you to find all the keywords in your campaign or specific ad groups that don't display ads -- and the reasons why.

    Amber believes the tool can save you from having to click on each individual keyword ad diagnostic icon to see if that keyword displays ads. The tool also offers options to drill down by domain, geographic address, language or IP address. She also ...Read the whole story...

  • Customizing Google Matt Cutts: Gadgets, Google, and SEO

    Retro Links, a Greasemonkey script, adds new search options to Google's search results page. The idea was to recreate a feature at the bottom of Google's search page in the early days that offered nine other search engine suggestions if you couldn't find what you were looking for, according to Matt Cutts.

    "Unlike the original feature, Retro Links lets you select which search engines to show from 42 different Web sites and search engines [and] then saves those preferences," Cutts writes. "It's also very easy to add a new search engine in the JavaScript file." Although not an ...Read the whole story...