Monday, April 20, 2009
  • Laurie Sullivan, April 20, 2009, 3:45 PM
  • Paid Search, SEO: Where To Start?SimpleFuzz

    It's a daunting dilemma, especially for small companies on tight budgets. Does the paid search or the SEO campaign come first? Some SEO professionals believe you need to start with both. Jeremy Martin doesn't make the decision for marketers, but does provide information to help those interested get started.

    Martin provides the basics such as testing methods through A/B testing or split testing. Paid search might return quicker results, but cost more in the long run. "With SEO the key is consistency," he writes, adding that SEO professionals need to consistently build links through blogging, directories, forums and creating ...Read the whole story...

  • Josh Katinger Talks 404 RedirectsSearch Engine Guide

    Manoj Jasra gains insight into the importance of monitoring error pages through an interview with Josh Katinger, Accession Media president and co-creator of Errorlytics, which centralizes reporting and handling of 404 "Page Not Found" errors on Web sites.

    Katinger tells Jasra that if you own a site that depends heavily on ad revenue, which in turn depends on page views, fixing your 404s can preserve site visits and page views. "Letting pages on your site continue to 404 is like throwing money out the window."Read the whole story...

  • Avoiding Black Hat SEO CompaniesSmall Business Trends

    Janet Meiners Thaeler identifies strategies that might classify a SEO company as dealing in "black hat" -- deceptive or unethical SEO practices. These techniques include keyword stuffing, or repeating "words or phrases so often that it's unnatural to read," and overusing bolded links. Such techniques, and companies who use them, should be avoided. While black-hat practices might get your site to the top of a page in the short term, long range it could get your site delisted from search engine rankings.

    Also, companies that guarantee higher rankings on competitive search keywords should set off alarms. "It's important to ...Read the whole story...

  • Link-Building HeroesSEOmozBlog

    Rand Fishkin has updated the list of the most linked-to content on the Web, which shows rises and falls in link popularity across the Web's most popular sites and pages. The list reveals some interesting trends; for example, Twitter surpassed LiveJournal.com and WashingtonPost.com.

    A few of the Web's most popular blogs rose significantly. For example, Huffingtonpost.com rose 10 spots, and TechCrunch.com rose 13. Surprisingly, Whitehouse.gov was a big winner, too, jumping 10 positions. Among the Web's biggest gains for root domains: Icann.org, up more than 71 spots; Co.cc, 29; Vimeo.com, 28; Etsy.com, 26; Tumblr.com, 23; and Yelp.com, 22.Read the whole story...

  • Getting SEO Buy-In Using The Sandwich TheorySearch Engine Land

    Successful SEO projects require buy-in from key stakeholders across the company. Duane Forrester believes marketers should look at the project like a sandwich. Similar to business, sandwiches typically have three layers: top, middle and bottom.

    Educate executive management, or the top layer, on the benefits of an organic search campaign so they understand how it impacts their strategic vision, Forrester writes. The middle management will need return on investment numbers since it makes the decisions to move resources from project to project.Read the whole story...