Wednesday, April 22, 2009
  • Laurie Sullivan, April 22, 2009, 3:00 PM
  • PPC Think Tanks Spur AchievementsSearch Engine Journal

    "One of the benefits of an active interactive agency department with multiple PPC experts is that multiple people bring new insights to the table," writes Brian Carter.

    Input from various interactive areas adds value for clients, he adds. For instance, SEO insights are always part of Web designs Carter's firm, Fuel Interactive, does. And one SEM emloyee's geographical testing helped cut a client's cost per click in half.Read the whole story...

  • Mother's Day PPC TipsYahoo Search Marketing Blog

    Catching the eye of Mother's Day shoppers means having "clean behind the ears" ads. So, Noah Belson provides a "virtual washcloth" of PPC tips for Mother's Day. Belson suggests putting the emphasis on personalization.

    Here's one tip made for Mom's Day: "Promoting same-day or next-day delivery tends to put flower delivery ads over the top. Even shoppers who haven't waited until the last minute seem to find quick delivery appealing..."Read the whole story...

  • Google Search Numbers Leave Others In Dust Silicon Alley Insider

    Sometimes graphs speak louder than words. The Silicon Alley Insider has posted a chart comparing clients' spending for Google vs. Yahoo spanning the years between 2004 to 2009, provided by Didit.

    Microsoft is added for another chart, which shows the first quarter year-over-year share of search spend for 2008 and 2009 for all Didit clients. Nicholas Carlson writes that Didit's clients are 95% in the U.S., 5% international.Read the whole story...

  • Gaining Site Architecture BenefitsSearch Engine Guide

    Planning a Web site's architecture isn't always the most interesting task when optimizing a site, but Stoney deGeyter calls it "important." In the post, deGeyter answers some questions recently asked on the topic of navigation, site structure, site maps and pages site.

    When asked if the length of Web pages affects indexing and download times, he explains that while there isn't a rule, it may make it more difficult for search engines if there's more code than content on the page.

    "Large pages with lots of content generally won't be a problem, but if the content to ...Read the whole story...

  • Google Creates People Profile Search Results Digital Sea Change

    You can now control what other see when they search for your name on Google's search engine, by creating a Google profile at www.google.com/profiles. Aaron Goldman believes the info will become valuable as a targeting tool for advertisers.

    Query results offer abbreviated information from user-created profiles that link to full profiles. Google also added links to make it easy to search for the same name on MySpace, Facebook, Classmates and LinkedIn, according to a Google blog post.Read the whole story...