• Laurie Sullivan, Apr 28, 2009, 3:00 PM
  • Managing Your Reputation, Brand iMedia Connection

    Knowing and monitoring what's being said about you is the key to reputation management, according to Sean Egen. He gives us six ways to SEO your personal brand by offering tips from industry experts on how to exercise more control about what turns up online when someone does a search on your name.

    While the post focuses on reputation management, SEO professionals and marketers can take Egen's advice and easily apply it to managing business brands, too. For example, own your name such as "yourname.com" whether you use it or not. Marketers need to become more aware of ...Read the whole story...

  • SEO Guru Jeff Quipp Talks Rankings, ChangeaimClear Blog

    Marty Weintraub sat down with search engine guru Jeff Quipp to talk about some of the most important developments marketers can expect to see in SEO rankings this year, and how the industry has changed in the past dozen years.

    For starters, search engines consider user behavior patterns and ingrate the variables back into ranking algorithms to serve-up results. Citing Quipp, Weintraub writes "SEO used to be about trying to fool or trick search engines! Times have changed though. I like to joke that Google now has more PhDs than NASA."Read the whole story...

  • Actionable Keywords Grab PPC OpportunitiesSearch Engine Journal

    How SEO experts choose and group keywords, create landing pages, write ad copy and define target and key performance indicators determine when consumers see the results in search queries. Brain Carter believes it's the "actionable" keywords and phrases that can grab the low-hanging pay-per-click (PPC) opportunities.

    In a lengthy and informative post, Carter provides advice on how consumers structure search queries. It depends on how far along they are in the decision-making process. For example, when someone is thinking about going to Myrtle Beach they type in "Myrtle Beach." When they are ready to book a hotel room ...Read the whole story...

  • Conversion-Killing MistakesConversion Rate Experts

    Taking a cue from the movie "Monsters vs Aliens," Conversion Rate Experts asks marketers if their Web site contains "Nuke buttons," easy-to-make mistakes in the structure of the Web site or features that can destroy conversion rates.

    The post lists the most common types of mistakes marketers make. Take the "Empty Cart" button, for example. "The Internet is riddled with shopping carts that have 'Empty Cart' buttons in them," according to the post. "Can you imagine a supermarket in which half of the checkouts are 'trap' ones, at which a member of staff would grab your shopping cart ...Read the whole story...

  • Headline Tricks To Gain Social, SEO TrafficWinning The Web

    Gyutae Park provides insight on how to optimize content to maximize benefits from both social media and search engine traffic.

    Don't hesitate to build "shocking or controversial" words into title and header, Parks writes. He tells marketers to do whatever it takes to create interest and gain attention. Then promote the article on social media sites such as Twitter StumbleUpon, Digg, Delicious and Reddit. After the traffic subsides in a few weeks, "change the title tag on the article to be more SEO friendly by incorporating descriptive keywords with high search frequency."Read the whole story...