• Laurie Sullivan, Jul 21, 2009, 3:15 PM
  • Search Industry Loses Valued MemberSearch Engine Land

    Alan Rimm-Kaufman, president and CEO of Rimm-Kaufman Group, passed away following a 16-month battle with leukemia, after facing countless rounds of chemotherapy and a bone marrow transplant in hopes of a cure, according to Elisabeth Osmeloski.

    Rimm-Kaufman passed on at age 41, survived by his wife, Sara, and two young children. Osmeloski writes that Rimm-Kaufman was a "valued contributor" to Search Engine Land, and points to his articles on paid search marketing and other topics.Read the whole story...

  • Understanding Keywords, Key PhrasesadCenter Blog

    Andy Atkins-Krueger believes the world revolves around keywords and key phrases, yet no one understands them. Part of the problem, Atkins-Krueger writes, resides in the training people get from search engines, as a result of their search experience. Searcher's queries can change as they get feedback from SERPs. Unfortunately, he writes, sometimes that can confuse not only the searcher, but the marketer, too.Read the whole story...

  • It's All In The Tag, ReallyBing Community

    The attributes that make up a well-designed Web page are never displayed in the page itself, according to Rick DeJarnette. Although Web pages consist of two major tags, body and header, the content of the tag and the document type declaration (DTD), which precedes the tag in the page's code, are just as important for search engine optimization (SEO), he writes.

    Quality body and head tag information can make a big difference in how a page gets ranked, DeJarnette writes. In a very lengthy post, he demonstrates why. He also details how to choose between HTML ...Read the whole story...

  • How Do CAPTCHAs Influence Conversions?SEOmozBlog

    Does your site have a CAPTCHA? Chenry isn't a fan of the tool aimed at providing a wall to eliminate spam, but decided to develop a case study to clear his head and analyze how CAPTCHAs can influence Web conversion rates.

    The study was conducted across 50 Web sites during six months. Along with graphs and charts, CHenry recorded the successful, the failed and the spam conversions for each of the sites. The findings in this long, detailed post might surprise you.Read the whole story...

  • PPC Bid ManagementSearch Engine Watch

    Stepping through the basics of PPC bid management, Ron Jones provides insight into manual processes, rules-based bidding, and predictive modeling.

    Jones believes you need to start by identifying the value of the traffic from ads, and then setting bids to a fraction of the value you're willing to pay. Analyze historic data and look closely at events that might impact the variables. For example, if sales increased during Memorial Day weekend, the holiday will impact the variables, he writes. This way you can increase your bids by X percent during the weekend and then find a norm and ...Read the whole story...