Thursday, July 23, 2009
  • Laurie Sullivan, July 23, 2009, 5:30 PM
  • 3 Noteworthy SEO iGoogle GadgetsSearch Engine Journal

    Ann Smarty details three Google gadgets to SEO iGoogle home pages. Although there are too few worthy gadgets to add to the home page, Smarty has found three-- SEObook gadgets, RankQuest Gadget, and ExactFactor Position Checker--that SEO professionals might find noteworthy. She provides insight into functions and features for each tool.Read the whole story...

  • Watch Low Bids, Budgets To Maximize Clicks PPC Hero

    Low bids and low budgets for Google AdWords campaigns can reduce the chance of ads serving up in Google search result pages, Amber writes. She reminds marketers to watch out for those keywords that fall below page 1 in the Google SERPs. She suggests increasing bids for important keywords that don't show up on the first page.

    Amber reminds marketers to check settings for each campaign. Those who want ads to serve up many times throughout the day can set the default from "'standard - show ads evenly over time' to 'accelerated - show ads as quickly as ...Read the whole story...

  • Top 5 SEO Changes Developers Can MakeSEOmozBlog

    Jennita points to a recent post on YOUmoz by cyberpunkdreams who wrote about misconceptions that developers have about SEO professionals. "Developers are thinking we're a bunch of spammers," she writes. This prompted her to research what developers feel are the top five changes they could make to a Web site to improve SEO with little effort.

    The list of the top five changes came from the responses Jennita received via Twitter, Facebook, IM and email from 13 developers. The list details ways developers think they can optimize Web sites for highest impact, with the lowest amount of ...Read the whole story...

  • Allocating Capital For SEO Business PlanSEOBook

    Have you thought about where to allocate your SEO budget? Peter Da Vanzo suggests setting clear objectives when allocating capital. Among the common areas for SEO companies that you may want to consider include equipment, staff, advertising and marketing, and calculations based on percentage of sales, Da Vanzo writes.

    New SEO business won't have any past sales data to consider, so it's important to be aware of what other SEO companies spend when it comes to considering calculations based on sales, Da Vanzo writes. He suggests keeping in mind past earnings might not be indicative of future ...Read the whole story...

  • Google Widens Availability For Conversion Optimizer AdWords

    Google has made Conversion Optimizer, the AdWords cost per acquisition (CPA) bidding feature, available to any campaign with at least 15 conversions in the past 30 days.

    Providing an example on how to use the tool, Austin Rachlin points to recent analysis showing some campaigns that adopt Conversion Optimizer achieve a 21% increase in conversions, while at the same time decreasing their CPA by 14% on average, in comparison to similar campaigns.Read the whole story...