Friday, July 24, 2009
  • Laurie Sullivan, July 24, 2009, 2:02 PM
  • Department Of The Interior To Tap SEOBrafton

    Government agencies have begun to use SEO to help raise the visibility of Web sites, as well as improve search engine results page ranking, according to Brafton.

    Blue Water Media, a Washington D.C.-based Web design company, will work with the Department of the Interior Office of the Inspector General (OIG) to help update its Web site and increase its presence online, as well as develop the OIG's Internet marketing campaign using SEO.Read the whole story...

  • Bill's Favorite Travel SiteSEO by the Sea

    In a departure from analyzing a patent filed by Microsoft, Google or Yahoo, Bill Slawski tells us about his favorite travel site -- apparently one filled with descriptive details rather than a focus on price: "the word 'sale' doesn't show up once," he writes. There's also "no keyword stuffing of page titles or headings or content."

    No, he won't tell us exactly which site it is, beyond noting that its focus is apartments in a charming city; "I don't want you to book one of the apartments before I do," he writes. Still,in describing all the site's plusses, Slawski ...Read the whole story...

  • How To Gain Subscribers For A Boring BlogSEOptimise

    Tad Chef believes that even the most boring blog topics can gain subscribers. He uses SEOpitimse as an example, because the site pretty much focuses on SEO and not search engines, yet was able to expand its subscriber base from !,000 to 5,000.

    Start by admitting that "SEO is boring," Chef writes. Follow the realization with diversifying readership to similar audiences, finding the right voice, targeting a few platforms and communities that make sense, and guest-blog elsewhere to get exposure.Read the whole story...

  • Determining The SEO ROISearch Engine People

    "Yes, I realize that measuring SEO ROI sounds simple enough," writes Laura Callow. But it's not, as she points out when detailing what's wrong with the basic formulas traditionally used: "a case of 'is what you're measuring enough?'" She also provides advice on giving the SEO professional hired to do the job full access to such necessary tools as analytics.Read the whole story...

  • Free SEO ToolsInvestintech.com

    These days online services make it easy for even the non-technical person to create a Web site. Once you've built it, though, how do you attract users?

    Investintech.com's list of 101 free SEO tools will help answer that question. For example, the research tool section details tools that help optimize Web content, track competitors, find popular links, and get updates on emerging trends.Read the whole story...