Monday, July 27, 2009
  • Laurie Sullivan, July 27, 2009, 5:32 PM
  • Another Take On NofollowsRamblings About SEO

    Google's Nofollow policy continues to baffle SEM professionals, such as Eric Enge, who believes Google wants people to use your information architecture to communicate to users what are the most important site pages, not an artificial mechanism like NoFollow.

    Providing examples on how nofollows are commonly used, Enge explains the difference between the most important pages on the Web site for search ranking purposes and the most important pages for users. He writes the reason why the About Us page has a link on every page is because it is one of the most important pages for ...Read the whole story...

  • Former Search Engine Insiders Go SEOSEOmozBlog

    Rand Fishkin looks at three sites where former search engine insiders took the lead role and attempted to spearhead SEO efforts: Eytan Seidman and Oyster.com; Avichal Garg and PrepMe.com; and Jeff Weiner and LinkedIn.com. Fishkin asks, "have they engaged a secret formula that the rest of us don't know to achieve incredible results? Or are they languishing in poor accessibility and SEO tactics gone awry?"

    Seidman, Garg, and Weiner left jobs at Microsoft, Google and Yahoo, respectively, to build the startups. Fishkin steps through the good, the bad and the ugly for each site. An example of "the ...Read the whole story...

  • A/B Experiments In Google AnalyticsROI Revolution

    Shawn Purtell provides an update on how to view Google Website Optimizer and other experiment data within Google Analytics to measure A/B experiment results. He writes it has become much easier to use since Google added a feature called Advanced Segments.

    Purtell steps through the benefits of this feature -- including the ability to segment and customize data, see statistics for more than one goal, look at transaction and revenue data, and exclude internal traffic.Read the whole story...

  • Optimization For Real-Time SearchBruce Clay

    Dana Lookadoo, a guest on Bruce Clay's weekly podcast, SEM Synergy on WebmasterRadio.fm, shared her recommendations on the strategies that make real-time search work for marketers. Some of the advice included "frontload your tweets with keywords," "put retweet references at the end," "include keywords in custom, shortened URLs," and "include keywords in hashtags," explains Virginia Nussey.

    Tweets have their own page and own title tag. While Twitter generates these tags, users do have some control over what shows up, Nussey writes. She explains search marketer Edward Lewis wrote about his experiments with Twitter title tag optimization and ...Read the whole story...

  • Follow-Up To Whalen's BoondoggleTraffick

    In an interview with Andrew Goodman, Jill Whalen elaborates on her controversial article "Is Most of SEO a Boondoggle?" that "associated much of the SEO industry with 'boondoggle,' defined as 'work of little or no value, done merely to look busy.' Reminds me of unnecessary road paving projects!" notes Goodman.

    Some disagreed with Whalen; but overall, the debate around her article highlights the need to seriously question the direction of measurement for relevance,says Goodman.

    In her interview, Whalen chose to kick things up a notch, according to Goodman. "I don't think I meant to imply that some SEO ...Read the whole story...