• Laurie Sullivan, Jul 29, 2009, 4:17 PM
  • SEO, PPC Go Together Like Peanut Butter & JellySearch Engine Watch

    Herdon Hasty attempts to compare SEO and PPC to peanut butter and jelly. SEO is the peanut butter holding together the campaign. PPC is the jelly, sweetening the deal. He suggests combining the two search advertising methods because efforts use the same concepts of headline, body copy, and landing page, and target the same customers.

    So, Hasty steps through the process of selecting keywords, testing and applying processes, and measuring and adjusting the campaign as criteria changes. As an SEO expert, he views SEO as the "answer to everything from 'how do I drive more traffic in a recession?' ...Read the whole story...

  • SEO Projects Are Never Simple Search Engine Guide

    Take a second look next time you think an SEO project is simple. The promise of better return on investments isn't always easy. SEO takes time to work, according to Stoney deGeyter. He writes some companies have the funds to invest, but not quite what it takes to succeed.

    Most projects are time-consuming, so expect delays by either the client or the SEO expert. What may seem like a small task can often become larger when properly done. Typically more issues get uncovered than originally found in the initial analysis, deGeyter writes.Read the whole story...

  • How Not To Ask For An SEO ProposalSEOmozBlog

    Scott reveals the consequences when someone looking for SEO services sends the same letter simultaneously to 51 SEO professionals asking for a quote; all of the SEOs are referred to by numbers.

    Most companies did not respond. The lesson: "show some respect," he writes. "Few things make people less receptive to you than making them feel like a number; like they have no individual value and that their skills and accomplishments are not appreciated."Read the whole story...

  • Forget Blogger Payola; Consider Ad NetworksSEO Book

    Readers should know when bloggers are compensated by companies with freebies, such as gift cards, trips and computers, according to Jonah Stein and Jonathan Hochman. The Federal Trade Commission (FTC) recently announced blogger guidelines that require they disclose financial interests.

    But it's not the bloggers that need the guidelines, but the ad networks, writes Stein and Hochman. In an open letter to the networks, Stein and Hochman suggest building a rating system to share relevant click volume and user feedback. Networks have achieved the scale that makes them efficient for legitimate advertisers to reach millions of consumers - but ...Read the whole story...

  • Yahoo Patent Evaluates SERPs, Snippets SEO by the Sea

    Bill Slawski has found a Yahoo patent application published this week that provides insight into how the company evaluates search results and snippets served up to searchers. Marketers concerned about what shows up as a snippet for pages in search results when a search engine decides to use something other than your meta description, may want to spend time reading through the patent application.

    Slawski tells us the patent filing doesn't go into a lengthy discussion about how the search engine chooses one string of text over another. It does, however, go into detail about page titles, snippets, and ...Read the whole story...