Friday, July 31, 2009
  • Laurie Sullivan, July 31, 2009, 4:00 PM
  • Microhoo Deal Could Change SEO SEOmozBlog

    Rand Fishkin believes the Microhoo deal could have both negative and positive influences on the SEO landscape. Companies should optimize sites for Microsoft Bing because the search engine will likely take 15% search engine market share, he writes.

    The deal could take some serious time to implement, depending on regulators. Fishkin suggests companies get prepared now, though full implementation for Yahoo may lag up to 24 months behind regulatory approval, according to Fishkin.Read the whole story...

  • 10 Questions For PPC Firms PPC Hero

    Looking for a new PPC management firm? Amber suggests 10 questions to ask about your potential new hire. She also reminds those who think they can handle their PPC account just fine on their own, that maybe they can make more money by hiring an agency.

    Among those questions are: How do you know this firm is legitimate? Is the pricing accurate for what they're providing? She also provides the best answers you should anticipate.Read the whole story...

  • Explaining The Microhoo Deal ClickZ

    Kevin Lee weighs in on the recent deal, writing that the potential downside for advertisers is bid escalation caused by the merging of Yahoo's and Microsoft's keyword auctions. For example, certain verticals and business sectors in AdCenter may not have experienced significant competition in the past.

    Lee asks a number of analytical questions, including, how will premium search advertisers transition between the Microsoft and the Yahoo teams? And what happens when a self-serve advertiser becomes large enough to be a premium advertiser?Read the whole story...

  • New Adwords Interface Google AdWords

    Austin Rachlin tells us the new AdWords interface has made a difference for business in time saving by allowing quick editing, reporting and account navigation. That's according to feedback Google has received from companies like ClickTime. Marketers at ClickTime admit that using AdWords to improve campaign performance has increased click-throughs by 31%.

    In the past month, Google released spreadsheet editing to support bulk changes to keyword lists, and location extensions to simplify the local advertising process. The new AdWords interface is built on an infrastructure that lets Google develop features more quickly than in the past. There are ...Read the whole story...

  • Google's Marissa Mayer Weighs In On Microhoo Deal PC World

    Apparently, Google's VP Marissa Mayer had something to say about the search deal struck by Microsoft and Yahoo earlier this week at the AlwaysOn Stanford Summit in Palo Alto, Calif., according to Stephen Lawson.

    The effect of the deal is being debated across the tech industry, but Mayer suggests the deal reduces the three major players in the search market to two. This could lessen search innovation, leaving consumers and the search industry with limited choices. Mayer attended the AlwaysOn conference to join a panel discussion about innovation, where she talked about how Google develops and cultivates ...Read the whole story...