Tuesday, August 18, 2009
  • Laurie Sullivan, August 18, 2009, 3:24 PM
  • Getting Microsoft IIS SEO Toolkit To WorkBing Community

    Alessandro Catorcini and Rick DeJarnette provide instructions on getting the Microsoft Internet Information Server (IIS) SEO toolkit up and running, including insight on the minimum installation requirements. The tool works as an extension of the latest version of IIS, ver. 7.

    Catorcini and DeJarnette explain you'll need to download the version of the toolkit that works with the type of Windows you run. And if you're not sure if it's Windows 32-bit or 64-bit, the two provide directions on how to check.Read the whole story...

  • Google Insights For Search Gets Features, LanguagesGoogle Blog

    Google reported adding a few features in its Google Insights for Search keyword tool. Hal Varian writes the tool is available in 39 languages worldwide. Google also introduced a forecasting feature that provides information on the popularity of keywords based on historical trends and search pattern.

    Google Insights for Search can pinpoint the keyword terms people search on, where they search, and when they search. The tool identifies the most recent rising searches, which in turn can assist marketers to choose frequently searched-for keywords.Read the whole story...

  • One-On-One: OneRiot's Tobias PeggsHuoMah SEO Blog

    Dave Harry interviews Tobias Peggs about real-time search, which Peggs defines as searching on a topic and getting the "right results for right now." So, if you're searching on the word "Iran," the "right results" would include news through still photos, videos and blogs that provide information on events happening at the moment.

    When asked to list the networks OneRiot crawls and monitors, Peggs points to Twitter and Digg, along with several others he's "unable to disclose." OneRiot also indexes Compete.com and other Internet measuring services that have opted in to share information in real time.Read the whole story...

  • Will You Remove NoFollow Attributes From Pages?Search Engine Roundtable

    "With the recent update from Google on how they handle the nofollow'ed links, many SEOs had to revisit if they would continue to use them or not," according to Search Engine Roundtable. So the site developed a poll of SEOs and Webmasters on that topic. With roughly 300 readers responding, 38% who took the poll admit they will keep nofollows on their links, followed by 22% who don't know yet; 21% say they will remove most nofollows. You will have to read the post to know the rest of the percentages.Read the whole story...

  • Seven Common PPC MistakesSearch Engine Land

    Not setting and measuring campaign goals, focusing on traffic rather than conversions, and failing to separate content and search campaigns. These are three of the seven common mistakes newbies to PPC advertising make that cause campaigns to fail, according to Brad Geddes.

    Geddes explains how to avoid these problems. For example, don't ignore match types, he writes. Google uses "broad match" by default to trigger results for a search query. If you consider "tea" as a similar term to "coffee," and "cups" similar to "mugs," it might explain how someone searching on "coffee mug" might see the keyword ...Read the whole story...