Thursday, August 20, 2009
  • Laurie Sullivan, August 20, 2009, 4:45 PM
  • PPC Tips To Increase Conversions, Reduce CostsPandia Search Engine News

    Research competitors' ads, avoid hyper-competitive keywords, focus ads on consumer savings, and refine ad groups to focus on high performers. Those are some of the tips Brandon Leibowitz offers up to help increase conversions and reduce costs.

    Leibowitz says marketers should know what it means to "keyword match" and understand the difference between broad, phrase, and exact keywords, because using the wrong technique can sink a campaign.Read the whole story...

  • Measuring PPC Success Search Engine Watch

    Consider "measuring to profit" to determine the success of PPC campaigns, suggests Jason Tabeling. Marketers should define a successful PPC campaign with deeper metrics, not just return on investment measurement, he says. For example, a T-shirt and a pair of pants each cost $10, but the cost to make the T-shirt is much less than the pair of pants, and therefore is more profitable for the company. It's important to "measure to profit" -- because if you made bidding decisions based on revenue, then you might not care if you sold a T-shirt or the pants, he writes.Read the whole story...

  • SEO: Structured MarkupsSEOgadget

    Richard Baxter looks at how structured markup can influence SEO. Structured markup could provide consumers with much more information in search engine queries than presently offered. For example, about a week ago Baxter began seeing prices for some merchandise listed online. He writes that while it's an early sign of Google's intentions, without webmasters implementing a more structured approach to their code, progress could be slow.Read the whole story...

  • Hacking Sites For Links? Burn In HellGraywolf's SEO Blog

    A recap of last week's Search Engine Strategies conference in San Jose includes a light-hearted but serious public service announcement about hacking sites to gain links. The 58-second video shows Michael Gray and Matt Cutts sitting side-by-side on a bench.

    Cutts says he and Gray don't always see eye-to-eye, but one thing they do agree on is that "hacking sites to get links is basically pure evil." Gray chimes in and says "if you're hacking for links, your sites will burn in hell."Read the whole story...

  • Will Social Media Save The World?SEOmozBlog

    Danny Dover provides an interesting look at real-time data and the influence it has had on society. For example, "social media has the potential to become the greatest early detection system [for pandemics] that the world has ever seen," he writes. "It is faster, nimbler and has more access to user data than any traditional search engine."

    Dover continues, "Not only does Facebook have the data necessary to see who is suffering from an illness, it has the data necessary to predict who these ill people will most likely come in contact with."Read the whole story...