• Laurie Sullivan, Aug 21, 2009, 3:46 PM
  • Another PPC Advertising Platform To ConsiderPPC Hero

    LeapFish. Heard about it? Amber describes its pay-per-search advertising program, and how the search engine works. She calls the company "up-and-coming," one that may effectively compete with the "big dogs." And, no, she's not getting paid to blog about them, she writes.

    Overall Amber likes LeapFish's PPC platform, but sees a few problems. For starters, there's a learning curve. It works different than PPC advertising programs offered by Google, Yahoo and Microsoft. When you buy keywords, they are yours until you sell them. And, some competitive keywords are not cheap, she writes.Read the whole story...

  • Google Rankings, Quality Scores & News SourcesSEO by the Sea

    Bill Slawski calls attention to a patent for ranking articles in Google News. Granted this week, but originally filed in 2003, the patent discusses ranking factors it might use to present news article based upon the "quality" of news sources.

    It provides some insight into ranking factors, which range from the source to the number of article produced by the news source, and the average length of articles from the news source. Breaking news score, use pattern, human opinion and circulation are also under consideration for ranking a story in Google News in this patent, according to ...Read the whole story...

  • Yahoo Search's Twilight YearsCNet.com

    Yahoo's Ivan Davtchev believes there's still an "awful lot that is still up in the air about Yahoo search," according to Tom Krazit, who overheard him say this at the recent Search Engine Strategies conference. For starters, it's been rumored that Yahoo will close certain search application programming interfaces (APIs).

    During a SES panel discussion, Microsoft's Sasi Parthasarathy, speaking on behalf of Yahoo, dismissed the API rumors. The news about the closing of the Yahoo Term Extraction API was noticed on a public Yahoo message board for search professionals, rather than as unsourced Internet scuttlebutt.Read the whole story...

  • What's Your Sign, Baby?Search Engine People

    Helen Overland wanted to know if the sun sign you're born under links in some way to the Internet marketer you have become. So, she puts together a list of the sun signs, provides a description for each, and lists industry celebrities that correlate with the sign. Some of the SEO and PPC big shots listed include Danny Sullivan, David Szetela, Charlene Li, Bill Slawski, and Dave Harry.Read the whole story...

  • Getting Through SEO SetbacksSearch Engine Land

    SEO setbacks are never easy, but Eric Enge has a few tips to ease you through tough times. He provides tips on determining when problems occur, such as a downturn in Web site traffic.

    Enge suggests keeping a detailed log for all changes made to a Web site. Not just changes made specifically for SEO reasons, but obvious major ones, such as changing domains, navigation, or implementing a new customer management system.Read the whole story...