Monday, August 24, 2009
  • Laurie Sullivan, August 24, 2009, 4:30 PM
  • How Web Site Developers Keep SEOs In BusinessSearch Engine Land

    If you develop navigational menus invisible to search engines, think SEO is voodoo, recycle information from one client's Web site to another, create duplicate URLs for the same content, or bury important pages deep within your Web site, then you're engaging in some of the not-so-best practices that make Web site developers need professional SEO services. The above are just some of the 85 ways Web site developers keep SEO professionals in business, according to Jill Whalen.Read the whole story...

  • Conversing With Search Engine RobotsBing Community

    Rick DeJarnette tells us how to communicate with search engine robots without getting "lost in space," referring to the 1960s television show. In this lengthy post, he provides sample code, tips and tricks to block bots from crawling specified directories and files.

    A matrix offers insight into the purpose for specific code, such as noindex, nosnippet, noarchive, nocache, and noodp. For example, "noodp" instructs bots not to use a title and snippet from the Open Directory Project (ODP) for that page in the SERP.Read the whole story...

  • Can Rare Words Identify Search Index Size?SEO by the Sea

    Providing a table of rare words and a lot of context, Bill Slawski works through the process of approximating the size of a search engine's index based on the rare words that appear in queries. He writes that knowing the size of the index allows him to compare Bing with Google, for example.

    Slawski explains that the rare word count works better than looking at the most frequently appearing words. So, he identifies English language words to use from less than 1,000 search results on Google Caffeine, Google, Yahoo, Bing, Ask and Cuil by looking at the ...Read the whole story...

  • Google Analytics Is FreeSearch Engine Watch

    Marketers who need answers on why consumers don't flock to their company's Web site might want to start using Google Analytics to gain a little insight, according to Ron Jones. After all, it's a free tool. To get started tracking and analyzing traffic, add a "small chunk of JavaScript code to each page you want to track on your Web site," explains.

    Google's tool also offers a variety of reports. Jones lists four, from "Overview Report," to "Site Overlay," describing when, how and why to use each. Google Analytics allows users to add the reports to front-page ...Read the whole story...

  • SEOmozBlogSEOmozBlog

    SEOmoz has released its Search Engine Ranking Factors 2009. Every two years, the company surveys top SEOs, providing what it calls "an amazing aggregation of data about how search engines rank documents."

    This year the survey includes a set of perspectives on geo-targeting across countries. It also reviews link building and additional information on SEO data, such as link popularity, anchor text and on-page keyword use.Read the whole story...