Tuesday, August 25, 2009
  • Laurie Sullivan, August 25, 2009, 5:15 PM
  • When Ads Don't Show Up In Google PPC Hero

    If ads don't show up in Google after activating your AdWords campaign, chances are there's one problem with the account, but several possible reasons why. Carrie Hinkle provides a checklist of 10 reasons why your ads aren't showing up in Google.

    For example, "active" vs. "paused," a fundamental element for any campaign may seem intuitive, but just make sure your account, campaign, and ad group settings are set to "active," Hinkle writes. She suggests beginning at the top and working your way down the list. By the end you should solve the problem.Read the whole story...

  • 10 Common SEO Mistakes To Help Educate Search Engine Watch

    Not getting an early start, picking a poor content management platform that can't handle the job, and using unfriendly engine crawler development techniques are three of the 10 common SEO mistakes people make, according to Eric Enge.

    Enge points to the lack of recognition SEO gets when it comes to driving traffic to a company's Web site as one of the biggest challenges professionals have. It can become a problem when key members of management don't understand how SEO works.Read the whole story...

  • SEO Link Building Goes Social, Organized TechCrunch

    Self-funded startup Linktive has launched a social network for site links, according to Mike Butcher, who believes the days of SEO professionals politely asking for a site to link to yours are gone.

    Butcher explains the service has a link-rating system that allows the community to self-police the network against spammer attacks. Site owners get to authorize and approve all links, similar to the way people authorize friends on LinkedIn or Facebook. Linktive also tried to work within the Google link-building guidelines to ensure the service sticks to the rules.Read the whole story...

  • Danny Sullivan Weights In On Fox SEO Fiasco Search Engine Land

    Danny Sullivan joins in on the SEO backlash Fox News created after publishing the article "Top Online Marketing Jobs to Leave You Friendless." Sullivan explains the article incorrectly compares "search engine optimizer" to "scamming" search engines. "Fox, of course, actually means spamming search engines," Sullivan writes. "But that's one of the many things they get wrong."

    Sullivan provides a long list of examples demonstrating Fox News's use of SEO, suggesting the editor and writer involved in the story lacked SEO training, or at the very least, some sort of education about SEO.Read the whole story...

  • Google Caffeine Vs. Decaf 360i Digital Connections

    Mike Dobbs and Martha Mukangara provide analysis of Google Caffeine, comparing 40 retail keywords to the Google engine being used today, which the team dubbed "Decaf." The significant differences between the two demonstrate Google's aggressiveness in keeping up with competitors Bing and Twitter to provide for real-time searches.

    Among the key findings, domains and rankings will fluctuate, and for specific keywords the shakeup could be significant, according to Dobbs and Mukangara. The two also believe competition for keywords will increase since Google indexes more pages with Caffeine, and long-tail SERPs become more relevant.Read the whole story...