• Laurie Sullivan, Aug 26, 2009, 6:30 PM
  • Organization, A Key SEO StrategySearch Engine People

    Angie Haggstrom, who defines "theming" as grouping words together by subject, describes how to take full advantage of the practice. She suggests ways to organize keywords that will "qualify and sort your audience."

    And while organization helps visitors find information on the site, Haggstrom writes that analyzing landing and exit pages can help determine the type of customers the Web site attracts, information site visitors seek, and improvements to make. She explains how to give customers what they want with the least amount of work without making them search other portions of the site.Read the whole story...

  • What Bing Offers That Google Doesn't?Cuil

    Things are always in the last place you look because once you find them you stop looking. That well-known idea led Tom Costello to research why loyalists would want to leave Google for Bing, so he took a survey of 400 queries, the kind that might prompt people to switch search engines.

    Costello provides stats on overlap, differences and the ratio of spam in results, along with notable differences in rankings. He writes that people often claim search engines rank "sufficiently similar," so you can't tell the difference. But a well-designed test can tell them apart, he ...Read the whole story...

  • 101 Link BacksOpen Forum

    Don't worry about the next Google, stay focused, say no 80% of the time, and budget enough time and money to market your company because the world won't beat a path to your doorstep if they can't find you on Google. Open Forum asked 50 of the top small-business bloggers to share tips for small-business owners. The 101 posts range from "nuggets of wisdom" to "actionable tips." (The Open Forum post could serve as an example of the ultimate link bait.)Read the whole story...

  • FAQs Could Help Offset SEO NightmareSearch Engine Land

    How do you approach a SEO Web site project where the CEO or marketing team wants to focus on adding "impressive graphics," rather than "keyword-rich" content? Susan Kelly suggests ways SEO experts can "think outside the box" to find the balance when management wants to keep the copy light, but expects improved search results.

    Kelly serves up advice on adding local and regional content pages, and an FAQ section on the Web site to give CEOs what they want, as well as successfully improve results. She suggests adding local keywords and unique content for each region in which a ...Read the whole story...

  • Funneling To Find Conversion RatesPPC Hero

    Users abandon the conversion or the sales funnel for a variety of reasons. When conversions dropped off for one client, Joe had to find the reasons for the decrease in both online and offline leads, such as phone calls, for a client who sells high-end, custom office furniture.

    For starters, Joe began analyzing ad texts, keywords, bids, ad positions, search query reports, and other factors that could cause the performance of the site to fluctuate. He details the findings of numerous reports and provides insight on how to correct the problem.Read the whole story...