Thursday, August 27, 2009
  • Laurie Sullivan, August 27, 2009, 2:15 PM
  • Poll: Your Thoughts On Reciprocal Links & Analytics HuoMah

    Dave Harry breaks down the results from a survey he posted on the HuoMah blog asking SEO professionals if they use reciprocal links. An overwhelming number of respondents said they no longer have use for reciprocal links. This week's question reflects on analytics. Harry wants to know if you trust analytics programs.Read the whole story...

  • Quality Posts & RankingsRead Write Web

    Richard MacManus takes a look at the top 50 Web properties in the U.S., according to comScore, and analyzes the changes during the past year. Facebook, one new entrant on the list, appeared at No. 5.

    MacManus also takes a look at a site not on the list a year ago, but now No. 26. Answers.com gets more than 28 million unique visitors monthly, according to comScore. He points to articles on the site peppered with links to other Answers.com pages as a catalyst.Read the whole story...

  • Google Opens AdSense To NetworksClickZ

    Google plans to open its AdSense network to other ad networks, potentially giving the company access to display ads moving through countless other networks, according to Kate Kaye. Google released information Wednesday that it will allow networks to bid via auction to have their ads appear on AdSense partner sites, like an exchange.

    Google believes the offering can help boost publisher revenue by increasing competition for ad placements, according to Kaye. She writes that certified network ads will go head-on with Google's AdWords ads. The offering becomes available to publisher sites based in North America and Europe ...Read the whole story...

  • What If Search As We Know It Became Obsolete? The Acquisio Blog

    Personalization, net neutrality, ubiquitous service, databases that self-destruct and semantics that finally begins to make some sense. These are a few of the nine ways the Internet could change to make search as we know it today, obsolete, according to Naoise Osborne.

    "The way that we've evolved in our mode of seeking information has always been a function of the medium that holds what we're looking for," Osborne writes. Although he doesn't claim the title "futurist," Osborne throws out some thought-provoking concepts. "Search will change, and the entire paradigm of what it means to 'look something up'" will ...Read the whole story...

  • Bing Sends Fake ReferralsSearch Engine Land

    Danny Sullivan believes it's time for Microsoft's search engine to stop generating fake information that can make site owners think they're getting erroneous search traffic, including porn. It's been happening for more than two years, he writes, pointing to Microsoft's crawler as the culprit.

    The crawler, known as MSNBot, gathers information from a Web page. The problem is ot sometimes "leaves behind 'referrer' information in a Web site's logs -- fake referrer information." Sullivan explains that crawlers don't normally report referrer data. He also explains why Microsoft continues to use this practice.Read the whole story...