Friday, August 28, 2009
  • Laurie Sullivan, August 28, 2009, 4:15 PM
  • Italian Authorities Investigate GoogleClickZ

    Google is being investigated by the "Italian competition authorities," according to Jack Marshall. He writes that the allegations suggest Google is abusing its dominant position "and strangling publishers' ad revenue." A complaint from the Italian Federation of Newspaper Publishers prompted the investigation. The organization alleges the search giant is not transparent enough in how it indexes and prioritizes newspapers' online content.

    Marshall reminds us that Google has a turbulent relationship with publishers, specially pointing to Google News. Content indexed by Google drives traffic to publisher sites, but publishers are "wary" of Google generating revenue from the articles ...Read the whole story...

  • Extreme SEO Local Optimization TipsYOUmozBlog

    Think extreme sports. Well, how about extreme SEO? Roger Stellers delves into a variety of "extreme" optimization techniques aimed at attracting consumers to a company's Web site in their local market. He explains that the techniques aren't for everyone, but some of the techniques could come in handy for adventurous clients.

    Stellers details a case history of how he he used such tactics as creating 12 different geo-targeted landing pages, and creating an "informal keyword-rich business name change," for a particular client.Read the whole story...

  • My Tracks For AndroidMatt Cutts: Gadgets, Google, and SEO

    Matt Cutts began biking to work in July. Being an engineer, he likes to time himself and hopefully beat the previous day's time. He reviews an Android application called My Track, written by Googlers, that lets users plot their location through GPS and upload it to Google Maps. It shows the biker's total distance, speed, elevation, and more.

    Uploading the information to Google Maps through an application called My Maps allows you to plot your track and compare time spent moving, vs. time spent at stop lights waiting for the light to change from red to green, ...Read the whole story...

  • Forecast: 25% More Spent On Paid SearchClickZ

    Kevin Lee's bold prediction that many "successful, profitable online business[es' or offline business[es] that get leads from online sources" will spend "25% more on paid search within the next year" might raise a few eyebrows, but Lee explains his thought process.

    The fact that search engines continue to adjust SERPs, that there's continual improvements on ad and campaign structures, economic recovery, and changes in consumer search behavior, are a handful of reasons some marketers will spend more, Lee writes.Read the whole story...

  • Phrase-based Optimizing TipsHuoMah

    Dave Harry defines how a personalization layer would work for phrase-based IR. He suggests the concept relies on a variety of signals for personalizing and finding relationships in phrases before changing the search results -- not by seed sets, but documents where the user has expressed a prior interest.

    "Of course, you may be asking 'Great, Davey baby... but how should I use this?' No worries, there are many ways," he writes. When creating content or crafting link building programs, forget about keyword stuffing and density, which is "crap anyway," he writes Harry suggests collecting a list ...Read the whole story...