• Laurie Sullivan, Aug 31, 2009, 4:45 PM
  • Common E-Commerce SEO ProblemsSearch Engine Watch

    Some of the common SEO problems Chris Boggs details include navigation choices and duplicate content that can dilute the strength of inbound links, he writes. Try to add compelling and unique content to replace boilerplate product or brand descriptions that can lure people to pages deeper in the site.

    Boggs reviews a handful of trends on e-commerce platforms and lists the findings. The majority of the sites are major brands, so consider the sample enterprise-level commerce platforms, using IBM WebSphere Commerce, Microsoft, ATG, among others.Read the whole story...

  • Finding the Geographic & Demographic PPC ImpactThe Rimm-Kaufman Group

    In theory, catalogers know certain regions of the country and specific ZIP codes respond to catalog offers at a greater rate than average. Is there similar behavior in paid search?

    That's what a Rimm-Kaufman Group study attempted to find out. Using Digital Element data, the company tied 3 million PPC clicks to their ZIP codes for one data set, and nearly 2 million click-throughs for the other, George Michie explains. He steps through the process of linking the census data with information on location, average household income, population, land area, average age, average home value, number of business ...Read the whole story...

  • Content To Live BySEOmozBlog

    Rand Fishkin looks at three content classifications -- editorial, machine-built, and user-generated -- defining "unique content," for each, why it's important for Web sites, and how to generate it. Search engines can identify weak content by analyzing the structure of a Web page.

    Finding something unique on a Web site can boost rankings in the SERPs. Some sites have an unfair advantage. For example, if a small news Web site posts an interesting article and CNN publishes it, the larger Web site will get the credit. The search engines are working on becoming more fare about ...Read the whole story...

  • 9 Solutions For 9 Problems Search Engine Land

    Josh Weller sets up nine SEM problems, each one with a solution, to step marketers through a variety of topics, from building brands, to building credibility. Make consumers aware of the company's products and services through a variety of SEM techniques, he writes. Channels other than paid search can make consumers aware of products and services before jumping into paying big bucks for keywords that no one searches on.

    Although organizations are investing in SEM, most are unhappy with performance, according to Weller. In these lean advertising times, it's best for marketers to examine ways that ...Read the whole story...

  • Learn From SEO RivalsSearch Engine Journal

    Understanding your competition's SEO, link building, and social media marketing campaigns can help to identify potential new threats, according to Loren Baker.

    After identifying the competitors' sites, start looking into on-site factors that help them rank in the search engines. Baker provides a checklist to determine what you're doing right and wrong.. Some of those points on the list include tracking URL site structures; determining the directory files and URL structures of page listings; and running a check on broken links, files and nonexistent pages.Read the whole story...