• Laurie Sullivan, Sep 17, 2009, 2:45 PM
  • What Search Engines Crawl & IndexSEOmozBlog

    Rand Fishkin explains that there's a "large contingent of folks doing SEO who are a little confused" about how search engines crawl and index content. It's not just a simple in and out process, he explains.

    Search engines crawl the Web and choose pages to index based on a variety of metrics. An illustration provides insight into the different levels. Fishkin explains that the information can help educate "SEO outsiders" on why pages may not draw traffic, though metrics appearing in XML sitemaps show in Google Blogsearch queries.Read the whole story...

  • Dumping Hundreds Of Expired PagesSearch Engine Journal

    It's not easy to get rid of hundreds of expired pages, but Ann Smarty walks you through the task. The problem needs attention because Google allocates a limited amount of time to crawl each Web site, taking several factors into account.

    For starters, hundreds of low-quality pages takes precious time and could prevent it from looking for other, more important pages, she writes. Then consider too many pages with almost no content and outdated data will result in wasted link juice. And, people taken to those pages will see outdated information that results in a bad experience. ...Read the whole story...

  • Top 18 Link Builders Found On TwitterHuoMah

    Are you looking for successful link builders? Melanie Nathan lists the top 18 link builders found on Twitter in a post describing what's typically considered the SEO's least favorite task. Link building tends to be tedious, time consuming and mind numbingly hard, but many of these professionals make the task look fun and easy, she writes.

    Some of the link building experts Nathan highlights includes @wiep, @debramastaler, @wilreynolds, @gabgoldenberg, @will_crithclow. (By the way, the post racked up 130 tweets as of 10:30 PST on Wednesday.)Read the whole story...

  • Unlocking The Secret Of Unlimited ProductivityMatt Cutts: Gadgets, Google, and SEO

    If you're looking to increase productivity, buy a productivity book, according to Matt Cutts. Any book will do because you probably won't read it, he writes. By the way, Cutts uses a book titled "The Now Habit." Now that you've bought the book, next step is to tell yourself, "if I don't get X done, I'm going to have to read that productivity book." Staring at the book could give you as much motivation as actually reading it, he writes.Read the whole story...

  • Twitter Ad Formats Take Learnings From GoogleConnectual

    Last week Ywitter released new terms of service that include a clause on advertising. So Aaron Goldman discusses four ad formats that he believes could become "quite successful" for Twitter.

    These formats are in-text, contextual in-stream, contextual on-site and sponsored hash tags. Goldman describes each, adding that each suggestion coincides with marketing lessons learned from Google he laid out in his recent MediaPost Search Insider column.Read the whole story...