• Laurie Sullivan, Sep 22, 2009, 5:15 PM
  • Keyword Meta Tag In SearchMatt Cutts: Gadgets, Google, And SEO

    How often does Google use the keyword meta tag in the main search engine results and ranking? Matt Cutts says "not at all," and in a video explains why. Even today if one company sues another company, some courts mistakenly believe Google relies on meta tags in the main search query.

    That's not to say that Google doesn't use any meta tags. It does for the Google search appliance, which supports site search, so you can specify only return results if they match a meta tag. The Mountain View, Calif., search engine will also use part of ...Read the whole story...

  • How To Identify The Best KeywordsHuoMah

    Tom Demers explains how to "attack a niche" for those just getting started. After selecting a niche, identify the best keywords. Demers walks you through four steps for choosing and optimizing keywords. He writes that once you have invested time and energy into identifying the best keyword opportunities, keep an eye on how they perform.

    "The fact that any keyword tool (even ours) tells you a keyword is important doesn't mean you'll be able to rank for it, and certainly doesn't mean you'll be able to convert the traffic it sends," he writes.Read the whole story...

  • DoubleClick Myths And RealityTraffick

    Display advertising combines two unattractive qualities: a lack of transparency and a lack of efficiency, according to Andrew Goodman. He points to Jonathan Mendez's post that seems to agree that new exchanges will only make the problem worse by driving down media costs even further. The market segment could become a haven for performance advertising at the expense of publishers, Goodman writes, citing Mendez.

    Goodman outlines where he thinks the DoubleClick ad exchange may lead the industry.Read the whole story...

  • Ways To Boost An SEO CareerSearch Engine Journal

    Take the time to participate in social networks, blogs and forums to keep your skills on the cutting edge. Donating SEO expertise pro bono can not only boost your online reputation, but help you excel in your career as a search marketer, according to Joanna Batten.

    She writes that it's a chance to tweet about hot topics and trends to help boost your SEO profile and gain recognition as an industry leader.Read the whole story...

  • Paid Search Problem And Solutions Search Engine Land

    Since maturing as an online marketer, Josh Dreller doesn't add paid search to every campaign. He brainstorms the entire digital media mix before eventually adding search advertising to the plan, he writes. Here he details nine paid search problems and the solutions to solve them

    Predictive spending, research an standing out in the crowd, are among the pointers Dreller provides.Read the whole story...