• Laurie Sullivan, Sep 23, 2009, 2:30 PM
  • Pitfalls Of Dynamic Keyword InsertionPPC Hero

    Reviewing some pitfalls you might want to watch for when using dynamic keyword insertion, Carrie provides insights on using the advanced feature that some major search engines offer. It lets you create more relevant ad text by automatically inserting a search query. Using it correctly can help increase relevancy and click-through rates. Use it incorrectly and the ad can become disjointed, confusing and irrelevant, she writes.Read the whole story...

  • When Do-It-Yourself SEM Isn't EnoughSearch Engine Land

    When budgets tighten, companies tend to want to bring SEO in-house. But do-it-yourself SEO doesn't always work. Sometimes you have to leave it to the experts if you want the job done correctly, according to Debra Northart. "Just because you can go online and create your own ad campaigns with a tool like Google AdWords, for example, doesn't mean that you should!" she writes.

    Northat makes her point detailing a scenario with Andy Accountant, one of her clients. She explains he had been managing his own Google AdWords campaign for about a year, but after much effort ...Read the whole story...

  • An Experiment In Situational SearchaimClear

    Marty Weintraub explains"situational" search, also known as "real-time" search for "small and big" events. These searches occur when people want information about fast-moving events, not necessarily the most important to the world, but important to someone. For example, someone may want to know why an unexpected motorcade drives through Manhattan to the Waldorf Astoria.

    In an experiment that taps Twitter, Google and Facebook, Weintraub details an example. He also defines barriers for Google, how real-time search engines will capitalize on this trend, and how socialization plays a role.Read the whole story...

  • Dear SEO Creative ThinkerSEO Book

    Aaron Wall explains the negative influence of "SEO outing" on search engine optimization, search, and online media ecosystems. Wall believes SEO outing limits media diversity, harms small businesses while corporatizing the Web, and drives down the earning potentials of many SEOs. It could eventually force many independent SEOs into low paying in-house SEO jobs, he writes.

    In an email to Online Media Daily, Wall writes that Google encourages public blogging about editorial infractions of competitors and submitting of spam reports to them. Complete with a large-graphic file, he outlines existing and emerging trends and how they combine to ...Read the whole story...

  • Consider The Four Rs In The SEO Forest SEOmozBlog

    Narrowly focusing on one problem can lead to many more failures than you might have initially had to solve. Peter J. Meyers (aka Dr. Pete) believes the majority of SEO problems occur because people rarely consider the entire project.

    Pete writes that 80% of bad SEO boils down to missing the big picture -- whether trying to get every page indexed, ranking for one keyword, or obsessing over link quantity. That big picture includes the 4 Rs: Robots, Ranking, Relevance and Results. For each of the 4 Rs, Pete provides tools for measuring progress.Read the whole story...