• Laurie Sullivan, Sep 25, 2009, 12:54 PM
  • PPC vs SEO: What Does The Internet Think? Searchcowboys.com

    It appears that people who search the Internet think more positively about pay-per-click (PPC) ads, compared with SEO. The Web site whatdoestheinternetthink.net can tell you how people view a particular topic simply by tying in and searching on a term or keyword.

    Searchcowboys.com provides a variety of examples. The difference between negative and positive was very small with the term Google--1.2% more positive than negative. Bing got a few more negative votes than positive. The site provides sentiment across Google, Yahoo, Bing and Twitter.Read the whole story...

  • Understanding In-Linked PostsSEOMoz.org

    If you want to discover what pages are linked to a Web site, you'll be interested in a tool Mike Tekula details from SEOmoz called Top Pages. He explains that you give it a domain and it returns a list of the pages at that domain linked to by the most root domains, sorted highest to lowest. To demonstrate how it works, he turns the tool back on SEOmoz.org.

    Tekula provides an example of a "link-attracting blog" that draws insight from style, content and topics. His tips and tricks are meant as a takeaway for those looking ...Read the whole story...

  • NoFollow Affiliate Links Or ElseSearch Engine Roundtable

    A webmaster wrote a review and linked it to related products within an article through a direct link to the affiliate. So what's the problem? It appears Google found the links, felt the site abused its paid link policy, and slapped the site with a penalty, according to Search Engine Roundtable.

    Nofollows, as they relate to Google and affiliates, have become a topic generate a lot of buzz lately. Some believe affiliate links can get a site into hot water. The string of comments connected to the post provides insights on the proper protocol and Google rules. ...Read the whole story...

  • Ad Retargeting: Getting Your Money's WorthClickz

    Retargeting display ads to people searching the Web offers promising conversion rates, but Kevin Lee believes marketers should become aware of the potential pitfalls of display networks and exchanges before signing on. Demonstrating his point, Lee dissects two studies recently released, one from Mpire, and the other from Ben Edelman.

    Lee's doubtful that advertisers will band together to dissect the studies as he did or "demand this bill of rights" he outlines. Most are "too ignorant, lazy, or busy to complain," Although agencies don't want to make a stink unless it's on behalf of an advertiser and ...Read the whole story...

  • Underperforming SEO To Grow ResourcesSearch Engine Land

    Most SEO experts are intimately familiar with the broken line that connects the ability to understand natural search and how organizations value it. Brian Klais writes that those who can't connect the dots or don't have the proper metrics-based business framework in place can't have the intelligent conversations required to convince executives to allocate budgets and needed resources.

    Klais steps through ways to improve natural search performance and provides insights on how metrics can help win the resources needed to grow your channel. He also explains ways to calculate them, tells you the metrics that matter, how ...Read the whole story...