Monday, September 28, 2009
  • Laurie Sullivan, September 28, 2009, 1:15 PM
  • Baidu CEO Visits Silicon Valley

    Maybe SEO professionals should think about best practices when it comes to optimizing query results on Baidu, China's top search engine, aside from Google. Baidu CEO Robin Li took a rare visit to Silicon Valley last week to explain the rise in the company's sucess in China to a group of students that appeared more interested in entrepreneurial tips than censorship, according to Tom Krazit.

    Li also outlined his vision for the future of search called "box computing," which appeared to involve a "Chrome OS-style interface that would run independently of the operating system as the start ...Read the whole story...

  • Targeting Geo-Targeted Campaigns For Local Businesses

    A local business may perform local services, but depending on the specialty it could attract consumers from across the globe. Dennis Yu writes that when setting up paid click campaigns expect that 90% of the traffic will come from those geographically targeted campaigns, while 10% will likely come from geo-modified terms.

    Yu also warns to pay close attention to cities that have the same name in several states. For example, Louisville, CO versus Louisville, KY, can throw off the campaign. Also, consider if prospective clients will need to travel to see you the real estate or family ...Read the whole story...

  • Holding Brands Hostage Outspoken Media

    Lisa Barone, in her outspoken way, tells the tale of how Seth Godin tried out brandjacking through a program called Brand in Public. She writes that Seth "has sent his team of goblins out to register your Brands in Public company page for you, fill it with scraped content (blog posts, tweets, Google News, Trends, etc) and then lock it down so that you have absolutely no way to touch or control it." Well, that's unless you pay him, according to Barone.

    It turns out that about 48 hours after Barone wrote the post, Godin changed his ...Read the whole story...

  • Creating Living URLs Graywolf's SEO Blog

    The basic concept around "living URLs" is this: An article lives at one URL and gets added to, edited and updated over time, similar to Wikipedia articles. Michael Gray took a stab at getting from first post to comments, but after putting a little more thought behind the concept came up with another idea.

    Although Gray warns his idea is an "experiment in progress" and shouldn't be taken as a tested and proven SEO practice, he outlines what the "living URL" might look like and how it would work. One of the goals isn't to update the ...Read the whole story...

  • Craig Danuloff Takes SEOs Query Mining Search Engine Land

    Query mining to optimize search campaigns has been getting lots of buzz lately. So, Josh Dreller spoke with ClickEquations Founder Craig Danuloff to get the skinny on the topic. The two discuss everything from where a SEM pro can go to find search query data and good ways to organize the data, to some best practices once it has been analyzed.

    When Dreller asks why Danuloff hates broad match tools, he replies that these tools are typically misused, for example. No account should spend more than half their budget on broad match keywords, he says. "Adding a ...Read the whole story...