• Laurie Sullivan, Sep 30, 2009, 4:15 PM
  • Seven Steps To Improve ConversionsSearch Engine Guide

    Click-through rates, page views, time spent on site, number of pages read, and entrance and exit points are all important metrics, but if you don't use them to improve conversion rates, why bother, asks Stoney deGeyter.

    DeGeyter views each Web page as one step that should lead site visitors to a specific goal, conversion. He walks through seven steps to help build that path.Read the whole story...

  • Finding The Lost Links YOUmozBlog

    David Ciccarelli likens finding lost links with "The Parable of the Lost Sheep." He offers up a list of ways to help you search. For starters, you can find lost links through Google Webmaster tools, which crawl sites looking for 404 errors. Every error gets added to a list.

    Ciccarelli explains how to tap into several tools to keep track and confirm that links work. He also steps through making a spreadsheet and the information it should contain to improve your chances of success.Read the whole story...

  • SEM Tools For Small Businesses Search Engine Watch

    If you run a small business, Carrie Hill offers up some tips to improve productivity with search engine marketing. Some are free, some are paid, but all of them are worth the investment of time, according to Hill.

    There are tools to improve keyword research, ranking reports, analytics, link building, competitive intelligence and social media, and Hill runs through sample suggestions for all. For example, HootSuite with Ping.fm allows you to maximize time by updating multiple sites with one post.Read the whole story...

  • How To Get Indexed In China's BaiduSearch Engine Land

    Bill Hunt provides insight on connecting with the 338 million people who log on to the Internet in China through Baidu, one of the country's largest search engines.

    Hunt discusses Baidu's shift in strategy last April when the company launched its new platform, code name "Phoenix Next." The change moved paid search listings from the left to the right side and made Baidu SERPs look and feel more those found on Google, Bing and Yahoo search engines, he explains.Read the whole story...

  • Keeping International Sites SEO-FriendlyClickZ

    For Web sites that have been successfully optimized to pull in international traffic, Erik Dafforn serves up tips to give site visitors the appropriate content without sacrificing "SEO equity."

    Among other tidbits of information, Dafforn looks at the most efficient way to offer alternative content to users in specific countries, and provides insight on the biggest problem with language-specific sections on the site.Read the whole story...