• Laurie Sullivan, Oct 20, 2009, 4:00 PM
  • How To Take A SEM Strategy GlobalSearch Engine Land

    After launching a SEM campaign in three countries in eight days, Roth shares what went wrong and right.

    For starters, don't think "going global with SEM" means that the same U.S. strategy will work in Europe -- that only can get marketers into trouble, Roth writes. He also considers such questions as whether to outsource or not.Read the whole story...

  • Use Promo/Voucher Codes To Rank SEOmozBlog

    Many consumers who buy clothes, electronics, music and other stuff on the Internet look for vouchers or promotion codes to save money on purchases. Tom Critchlow believes this is another opportunity to rank in the search engines.

    He provides ideas on ways to offer a promo/voucher code, such as through email newsletters, and steps through the process of creating a page to offer the codes. He also calls out some big-box brands who don't take advantage of this strategy.Read the whole story...

  • Trademark Laws 101 Search Engine Watch

    Ron Jones thinks marketers should become aware of Internet laws and trademark policies before branding a business or launching a SEM campaign. There's a lot to consider, including steering clear of a company's trademark rights.

    Jones steps through the actions to take if a competitor uses your trademark in a "blatant attempt to profit from online and search traffic." Among the points he covers are common law trademarks, trademark registration, and new Federal Trade Commission guidelines for endorsements and testimonials.Read the whole story...

  • Google's Reputation Management TipsOfficial Google Blog

    If you do a vanity search on your name in Google, you may be surprised at the amount of information returned, both positive and negative. Google's Susan Moskwa offers reputation management advice, providing tips on burying content you dislike in search engine queries if the site that published the information won't remove it for you.

    The most important point Moskwa makes is to "proactively" publish useful and positive information about yourself or your business. If you can get positive information to outperform the content on search engines that you don't want people to see, you can reduce the ...Read the whole story...

  • Google Gets Trust Rank PatentSEO by the Sea

    Bill Slawski tells us about a Google patent that "discusses how trust rank might be associated with people who apply labels to web pages through annotations." He calls the use of annotations "interesting," pointing to Google's recent release of Sidewiki, though "there's no sign from Google that Sidewiki and the user trust system in this patent are related," he writes.

    Slawski discusses how the idea behind trust rank could influence other projects. "The patent itself goes into some detail on how information from annotations and labels from experts might be used by the search engine to re-order ...Read the whole story...