Wednesday, October 21, 2009
  • Laurie Sullivan, October 21, 2009, 5:15 PM
  • Google Launches Campaign InsightsGoogle Ad Agency Solutions

    Google unveiled a tool earlier this week to help advertisers and marketers measure the impact of display ads. Google Campaign Insights relies on the same expertise used to improve Google's services, the ability to analyze data, according to Paul Todd. He explains how the tool determines the incremental change directly attributable to the display ad campaign. The insight gives advertisers a way to establish how well their display ad campaign works.Read the whole story...

  • Keyword Research Made EasySearch Engine Journal

    Have You Heard About KeywordSmash? It lets you research keywords from one or multiple keyword services and sources simultaneously. The tools are accessed by categories, such as offers, keywords, trends, demographics, ads, social, news and more. Ann Smarty provides step-by-step instructions on getting started.Read the whole story...

  • Link-Worthiness Basics SEOmozBlog

    In Linking Domains (ILDs) can provide a way to determine if a post is popular across the Internet. Some categories collect more links than others. Determining the ones with the most impact, Chenry demonstrates how to distinguish the strong topics from the weak by beginning with the data.Read the whole story...

  • Why Google Nixed PageRankStraightUp Search

    There has been a lot of debate on why Google removed PageRank from the Webmaster Tools, but Steve appears to have dug down to the core reason. He reminds us that there are more than 500 million variables to be considered when determining PageRank.

    Steve writes that PageRank can provide meaningful insight, but overall it doesn't offer nearly the level of insight "actual digging and analysis" can provide. Think back to when Google decided to remove the "supplemental results" label in SERPs more than two years ago and the reason for removing PageRank will become clearer.Read the whole story...

  • Building Custom ContentGoogle AdWords

    Publishers need to provide helpful content in the moment, according to Jim Lecinski, rather than trying to shock, stop or detract the reader from the experience.

    For example: a piece on "10 great places to go for the weekend on a budget," shouldn't have info on how to to make one's floors shiny. That content pulls readers in too many directions so they can't concentrate on what they originally set out to find, Lecinski says. Look for ways to provide tips that help the person accomplish the task rather than distract from it.Read the whole story...