Monday, October 26, 2009
  • Laurie Sullivan, October 26, 2009, 2:45 PM
  • Personalizing Search Gets SocialHuoMah

    Google Caffeine makes more sense to Dave Harry now that he has analyzed the potential of Google Social Search. Returning results in queries from people in your social circle and personalization will take processing power, he explains.

    Harry explains why social search has far greater implications than the recent news from Twitter and Google. He points to the SocialGraph API to understand how back-end technology can connect information and serve it up on the Web in real time. The connections create a "profile of your potential interests in contacts and content," he writes.Read the whole story...

  • Tips To Optimize VideoShimon Sandler

    When optimizing videos to rank high in search engine page results, treat the video like any other Web page and think about increasing the number of inbound links, says Shimon Sandler. He runs down 10 tips to optimize the clips so they serve up high in the SERPspoints, including a "great productivity tool that can make it easier to upload videos to multiple sharing sites."Read the whole story...

  • Sitemaps Leave Bread Crumbs For SpidersSEO Scoop

    Think of a sitemap as a note to search engine spiders, providing directions on the pages to crawl and index, says Stephanie Woods. Some people create a sitemap from scratch, while others use a XML site generator.

    Woods steps through the process of creating both XML and HTML sitemaps. A checklist helps to determine the creation path to take and whether to submit the sitemap to search engines. While some believe submitting a XML sitemap to search engines is a futile exercise, at least the site gets indexed, she writes.Read the whole story...

  • Ignore The Cold-Calling SEO GuysSearch Engine Guide

    Should business owners hire a digital marketing company that cold-called them looking for work? Absolutely not, says Miriam Ellis.

    "I've seen one too many small business owners get burned by $9.99 website builder companies and generic PPC management offers.... Genuine rapport and a personal investment will develop between provider and owner and I am convinced that the business owner is going to be far better off working with someone whose chief concern is client well-being rather than whether his boss will fire him tomorrow for not picking up enough new accounts."Read the whole story...

  • Keywords Ain't Always GrammaticalSearch Engine Journal

    There are several reasons why last spring's "Daylight Savings Time" post continue to increase Susanna Speier's blog traffic by more than 500%. She tells us the global monthly search volume for the grammatically incorrect keyword phrase, "Daylight Savings," brings in 1,000,000, while the correct keyword phrase, "Daylight Saving," brings in about 368,000, according to Google's AdWords Keyword Tool.

    Speier says you should choose words in both the headline and body copy carefully - which could mean "compromising" your "grammatical integrity" to appeal to a majority of the population.Read the whole story...