• Laurie Sullivan, Oct 27, 2009, 6:00 PM
  • Cloning Successful LinksWordStream Blog

    Analyze your link profiles for hidden opportunities, writes Ken Lyons, who shares link-building tactics he thinks you probably haven't read about.

    The three points Lyons steps through include indentifying top performing pages, creating external link analysis reports, and creating internal link analysis reports. In the closing step, he demonstrates how to clone link profiles. Lots of screen shots provide a visual example to get through the process.Read the whole story...

  • Is PCC An Art Or A Science? SEMGeek.com

    It's a question that has been around, well, since the beginning of online advertising. But now the premise has shifted a bit. Marc Poirer and Craig Danuloff weigh in to provide some insight on the shift, as more people transition from asking whether PPC marketing is an "art or a science," to, is it "more of a science than an art?"

    While Poirer takes one view, Danuloff supports the other. Both offer a few tips and tricks for PPC campaigns. Danuloff shares his view on how to classify PPC best practices based on a "statistics and words," ...Read the whole story...

  • PPC: Sorry We're ClosedROI Revolution

    Did you forget online ads work 24/7? Stephanie Chen reminds us to send consumers to the Web site after brick and mortar store close, or if you own a small business and just want to skip out early. This strategy can work for customer service and support phone centers, too, she tells us.

    "If your business operates 9 to 5 and most transactions happen over the phone, you might test saving money by using Ad Scheduling to only show your ads during this time frame," Chen writes, explaining how to use the Google AdWords tool. Ad Scheduling lets ...Read the whole story...

  • Paid Search As Alternative Branding MoveThe Rimm-Kaufman Group

    Mia Brennan thinks paid search can be an alternative to traditional branding channels. In paid search campaigns, marketers actively market to people looking for their products. And that's a nice benefit. Still, it might not always work.

    Brennan steps through an exercise you can use to help determine if paid search as a branding vehicle is an option for you. She provides pointers on determining what constitutes true marketing and paid search impressions to help reallocate budgets and reorganize efforts.Read the whole story...

  • SEO Stats Provide Ammunition For NaysayersTopRank Blog

    It's not always easy selling SEO to the boss set on tightening the purse strings. Once in a while you get the naysayers who think SEO doesn't work. Well, Lee Odden has compiled a list of stats that will arm you when you require ammunition. He realizes no industry is perfect, but writes that it's clear SEO has become a powerful marketing channel. The stats he provides range from a poll on the top digital marketing tactics, to eMarketer and SEMPO data.Read the whole story...