Wednesday, October 28, 2009
  • Laurie Sullivan, October 28, 2009, 5:30 PM
  • How To Improve Conversion Rates YOUmozBlog

    Philippe Oger describes four ways to provide a better understanding of who's coming to your site. Armed with this information, it's easier to improve conversion rates, he writes.

    Using the Advanced Segments Tool from Google Analytics to demonstrate the process, Oger segments the data by location, keywords, content, visitor behavior, and more. Charts and screen shots provide a visual storyboard to step you through the process. Segmenting the data by visitor behavior is most helpful when it comes to learning how the site performs, he writes.Read the whole story...

  • How To Place PPC Ads In Social Media StraightUp Search

    Analyzing paid advertising in social media marketing, Steven offers insight on a couple of ways to start advertising, explaining what not to do. "Avoid spamming at all costs," he writes. "Nothing can destroy a brand's equity faster than a user being annoyed by your advertising presence."

    When it comes to Facebook, there are several ways to place ads and gain attention from fans. Steven explains that the real power behind this new ad model is the ability to target the audience through contextual ads.Read the whole story...

  • Google Adds Plug-in To Power Discuz Google Social Web Blog

    Google released a Google Friend Connect Plugin for Discuz 7.0, a popular forum platform. Google's Open Social team tells us the product allows user to authenticate using any OpenID account, such as Google, Yahoo, or AIM, rather than filling in another profile form.

    The plug-in works with WordPress, phpBB and Drupal. The team runs through Friend Connect's features, providing some background on how the product is built. And if the description of the installation steps aren't clear, several links to other pages offer up more information.Read the whole story...

  • Making Sense Of Firefox Tabs Search Engine Journal

    Ann Smarty discusses several tools that help you make sense of all the open tabs on your desktop. These Firefox tools, especially useful for SEO professionals, are color-coded and let users easily switch between tabs.

    For example, Next Tab lets users open links with a right click. A new tab opens next to the current tab in the content menu, Smarty explains. But some who comment on the post provide other examples of add-ons, arguing that Firefox add-ons are "RAM hogs."Read the whole story...

  • Google Localizes Search Based On Query SEO Book

    Aaron Wall believes Google has begun to localize search results based on the query. As an example, he points to David Naylor, who highlights how Google U.K. and IE search results serve up mostly Australian Web sites.

    For those keywords that do not rank, Wall suggests looking at the composition of the search results to see if Google localizes it in another region.Read the whole story...