• Laurie Sullivan, Oct 29, 2009, 11:30 AM
  • Google Rolls Out Musical SearchOfficial Google Blog

    At a Hollywood event Wednesday, Google rolled out the "Music Onebox" as a way to improve the experience for people searching for music on its search engine. The search tool will allow people to stream all or part of a song from the results page through a partnerships with several online music providers.

    Murali Viswanathan explains how the service works. He writes that the idea is to help people find new music.Read the whole story...

  • Why Did Google Penalize My Site?YouTube

    In a YouTube hosted by Matt Cutts, he answers the question Alice C from Los Angeles asks: "If it appears that your site has been penalized in SERP position, but you have done nothing wrong and cannot diagnose what the problem is, how do you proceed?" Cutts recommends some basic tactics to try, including "make sure that your site isn't hacked."Read the whole story...

  • Conference Survival Tips SEOmozBlog

    For those headed to Pubcon, Dr. Pete has a few survival tips. He writes that three days full of sessions can get a bit crazy. Not to mention the "sponsored parties, being dragged around Vegas by crazy people, topped off by a full afternoon of even more drinking (just in case you somehow managed to forget where the 'pub' in PubCon came from)."

    Among the tips (which conference-goers can apply to any event, are planning wjocj sessions you'll attend, rounding up a posse, staying hydrated, bringing a sweater, buying a power adapter, staying in tune with the controversies, ...Read the whole story...

  • Google's Sometimes-Tainted Push To Move Beyond Search SEO Book

    In Google's campaign to move beyond search, sometimes the company "seems unbelievably savvy" while at other times it seems "unbelievably conflicted," writesAaron Wall. He points to examples of the search giant "promoting Google Base / Google Product Search more aggressively in [its] navigation and organic search results" and seeming to jigger with results returned for eBay queries.Read the whole story...

  • Using PPC Campaigns To Bolster PRSearch Engine Land

    Marty Weintraub explores "the systematic use of paid channels like AdWords and Facebook ads" to intervene in "quickly moving public relations incidents." For example, what to do when, say, use of a product "results in a child's death and a product recall."

    Weintrab provides a system for handling a variety of such situations, starting with the "Keyword grid" -- in the case of the above example, "Branded terms, 'child's name,'" and cause of death.Read the whole story...