• Laurie Sullivan, Oct 30, 2009, 4:18 PM
  • Eric Schmidt's PredictionsYouTube

    What will the Internet look like in five years? That's one question Google CEO Eric Schmidt tried to answer at the Gartner conference in Florida this week. Among his predictions: Chinese-language content will dominate the Internet, and real-time information will be just as valuable as all other information.

    We may look five years into the future, but the precursor to the Internet turned 40 Thursday. On Oct. 29, 1969, the first message was sent across ARPANET, the computer network that would become the Internet.Read the whole story...

  • How To Score In SEOSearch Engine Land

    Stephan Spencer believes scoring is an important part of SEO. He notes that you can create your own algorithm, too: "an approximation of the search engine's own algorithm, one that teases out the various signals and accurately assesses the quality, relevance and importance of these signals without human intervention/assistance." Doing so will give you the most accurate system to score title tags, internal anchor text, keyword prominence, H1s, meta descriptions and more.Read the whole story...

  • Google Launches AdWords Comparison AdsGoogle AdWords

    Google has launched AdWords Comparison Ads beginning with the mortgage industry. The tool lets users compare multiple offers. AdWords relies on targeting and relevancy signals to determine the best ads for each query, but sometimes a user's query doesn't provide enough information for Google to predict what he or she wants.

    A few of the new features shows targeted ads in less than a second, only shows real products, and won't send advertisers any user information, including "anonymized" phone numbers, unless users explicitly request more information about an advertiser's offer, writes Friedman. The features have rolled out to ...Read the whole story...

  • One-On-One: Rand FishkinaimClear Blog

    Marty Weintraub goes one-on-one with Rand Fishkin, asking the tough questions about PageRank, evolution of open-rank tools, keyword research and targeting, PostRank, black hat and white hat SEO, and whether buzz tracking tools can be gamed.

    Fishkin, who Weintraub writes has turned SEOmoz into one of the most recognized brands in search, credits a host of supporters -- including his mom Gillian, along with Kelly Smith and Michelle Goldberg, who sit on SEOmoz's board of directors, for his success.Read the whole story...

  • Where Does SEO Fit In?Search Engine Land

    It's important to know where SEO fits into the larger scheme of work going on at your company, writes Duane Forrester. It will determine whether you "Ra-Ra-Ra about SEO" or "quietly" work to weave the SEO strategy into other programs. Forrester suggests using data from PPC campaigns to help focus on keywords that convert into better query rankings or sales. That will give you some fodder for discovery.

    Forrester writes that "while you're doing all this poking around and soul searching, take a long hard look at how you are stack ranking the work you ask others ...Read the whole story...