• Laurie Sullivan, Dec 11, 2009, 3:03 PM
  • A Chat With Yahoo's Yoelle MaarekYahoo Search Blog

    Yoelle Maarek joined earlier this year as Yahoo's senior director of Yahoo Research. She stepped into the role from a stint as Google's director of Google Haifa Engineering Center, which she opened in July 2006. Maarek talks about new developments and challenges in search.Read the whole story...

  • Top 11 Basic Search OversightsClickZ

    Kevin Lee explains that all too often PPC search advertising campaigns are neglected as marketers chase the "hot new forms of online marketing or PPC enhancement." He explains the top 11 mistakes marketers make in basic search campaigns.

    Failure to track the correct things, or at the correct level, ranks No. 1. Others include not properly testing the content network, and poor foundational keyword research and expansion strategies.Read the whole story...

  • In Light Of ChanukahSearch Engine Roundtable

    The Search Engine Roundtable SEO forum points to Microsoft's search engine Bing as being the first to post a logo or theme.

    Check this out by clicking on over to Bing's homepage, which celebrates the beginning of Chanukah. There you will find answers to such questions as why a menorah has nine candles, and where the final torch lights the first giant menorah candle in Israel's torch relay.Read the whole story...

  • SEO Isn't Dead, It's EvolvingSearch Engine Watch

    The sentiment that SEO isn't dead, it's evolving, came from a panel discussion at a Search Engine Strategies conference this week in Chicago, explains Chris Boggs.

    The evolution of search engines will define the importance of future organic search metrics, according to Boggs. He goes on to summarize the discussion and serve up advice for companies that want to increase the chance of appearing within the personalized results for a target audience.Read the whole story...

  • SEOers Find Holiday SpiritHuoMah

    If you have interest in sprucing up your Twitter avatar for the holiday season, perhaps look in on David Harry at HuoMah. He started decorating avatars last year in the spirit of the season. Now some "peep" has encourage him to bring back the idea, which he's now calling a full-fledged tradition.

    But instead of posting the photoshopped images on Search Engine Land's Sphinn, he's offering them up on Twitter. Although he's busy doing SEO stuff, he welcomes the chance to spread a little goodness and cheer to brighten up the online world.Read the whole story...