Monday, December 14, 2009
  • Laurie Sullivan, December 14, 2009, 3:24 PM
  • How To Segment and Target Landing PagesSearch Engine Land

    In a long post, Carrie Hill challenges search marketers to take an old standby strategy and "throw it out the window." She provides a new spin, on targeting landing pages with demographic profiles.

    She reminds us that keyword research is the backbone of search campaigns, whether building a framework for a Web site, looking for new page ideas, or finding phrases that pages can rank. In a checklist, she describes everything you should look at when segmenting and targeting your audience.Read the whole story...