Monday, December 14, 2009
  • Laurie Sullivan, December 14, 2009, 3:31 PM
  • How Web Accessibility Can Affect BusinessSearch Engine Watch

    Ron Jones takes a deeper dive into usability concepts and introduces new thoughts on behavioral design and how Web accessibility factors in. Among the benefits of these concepts: Search engine crawlers can easily access sites that have been enhanced with site accessibility. "Adding descriptive alt text to important images is an SEO best practice," he writes.Read the whole story...

  • Can Mainstream Media Compete?SEO Book

    Aaron Wall has been watching the interaction between Google and big publishing companies. It's been entertaining, he writes, largely because the media companies claim search is an either/or game they must win.

    Wall gets into the topic of niche Web sites to make his point. He provides an opinion on why sharing free content provides social proof of value, and how supporting a pay wall and site with general purpose information will fail. To support his hypotheses, Wall even pulls in quotes from Eric Schmidt.Read the whole story...

  • Getting Links From Educational InstitutionsSearch Engine Watch

    Charles Lumpkin shares an easy way to get links from.edu domains. In a short video, he says the first step is to find colleges to sponsor by searching engines for clubs and organizations related to the educational institution. Then contact the Web administrator and tell the person you want to sponsor the organization. In return, you would like them to give you a link back from their site to yours. Lumpkin also explains why it's important to have.edu links.Read the whole story...