Tuesday, December 15, 2009
  • Laurie Sullivan, December 15, 2009, 3:34 PM
  • How To Measure SEO Results Search Engine Watch

    Start any SEO project by defining business goals. A business goal might be to increase non-branded traffic by 25%.

    While that advice is a given, Eric Enge provides insights and details on how to measure the results of these SEO efforts. He walks through the importance of ranking reports, adding links, considering non-branded search traffic, reviewing visitor engagement, and considering conversions.Read the whole story...

  • Conversion Rates Down The Wrong SEO Road Search Engine Journal

    David Harry gives us many reasons why conversation rates make a poor SEO metric. He writes that there are not only some "inherent risks" in thinking about considering conversions as a metric, but a "fair bit of naivete as well (not to mention insulting to the entire conversion optimization industry)."

    Although unlikely an unpopular view, he explains there are too many potential factors out of the SEO's control that can affect overall conversion on Web sites and Web pages. He tells us to start by considering the elements affecting conversions, such as incentives and customer service.Read the whole story...

  • How To Promote Businesses Through Local Search Engines Search Engine Journal

    Ann Smarty steps through the process of promoting a business through local search engines. She points to important strategies to remember, such as understanding the "good old KISS principle" (keep it simple, stupid), and taking rumors and myths with a grain of salt.

    The long checklist includes information on title pages, meta-descriptions, list of local search engines, and tips on creating business profiles.Read the whole story...

  • Searching For Keyword Intent SEO by the Sea

    How would a search engine determine the difference between local search terms and those global search terms with no specific local intent behind them?

    Bill Slawski points to a recent patent application from Yahoo that explores several ways to tell. This patent looks at user data related to searches and attempts to identify whether a query is "regionally sensitive" or lacks "location-based intent."Read the whole story...