Thursday, December 17, 2009
  • Laurie Sullivan, December 17, 2009, 4:25 PM
  • Awesome Quality Scores Made EasyPPC Hero

    Increase click-through rates, don't ditch the account, keep things organized, and -- load times matter. These are among the tips Amber serves up so brands can achieve "awesome" quality scores and increase PPC performance.

    The scores are based on relevance to the search query keyword, so the higher the score, technically, the less you pay for the clicks and the higher the position achieved in the search results page.Read the whole story...

  • Searching For Google's Future In LocalClickZ

    Mary Bowling makes a case for how Google will continue its push to become the "undeniable leader" by providing local business information. She believes Google is clearly looking for that "winning combination" between local ads and local business listings -- what Bowling calls a "sea change" for local search.Read the whole story...

  • Google Content Network Optimization TipsGoogle Agency Ad Solutions Blog

    In a video, Google's Aman Govil -- product marketing manager for the Google Content Network -- steps through the process of setting up a new Google Content Network campaign. One suggestion: consider creating one for search and another for content. He also highlights several tools, such as Wonder Wheel and Conversion Tracking.Read the whole story...

  • 8 SEO Predictions For 2010SEOmozBlog

    Real-time search is history, for now. Personalized search is here to stay. It's going to be a two-engine search world. And, 2010 will be the year of conversion-rate optimization. These are some of the SEO predictions Rand Fishkin makes for next year, providing evidence to support his forecast.Read the whole story...