Sunday, December 20, 2009
  • Laurie Sullivan, December 20, 2009, 10:32 PM
  • 6 SEO Site Ranking SecretsHigh Rankings

    Jill shares six redesign secrets and recommendations you need to know about SEO rankings in case the developer you hired doesn't -- from how to create your SEO site architecture to adding a content management system and changing URLs, to coding navigation menus. Knowing these give you a leg up.Read the whole story...

  • After-Christmas Sales PPC StrategySearch Engine People

    Have you been thinking about your post-holiday online strategy? The seven days that lead up to Christmas still account for about 20% of holiday sales, according to Tyler Calder.

    Calder writes now is the time to think about taking advantage of all competitors who have begun to slow down PPC campaigns. He provides pointers on how to step things up and keep campaigns flourishing, and reminds us that after folks open their gifts on Dec. 25, many head online to look for sales.Read the whole story...

  • One-On-One: Stephen Woessner Search Engine Guide

    Monoj Jasra caught up recently with Stephen Woessner to talk about the 15 steps to help improve performance he outlines in his book "The Small Business Owner's Handbook to Search Engine Optimization."

    The two discuss the most important steps to focus on, the importance of SEO for small businesses, and the effectiveness in article submissions for a link-building strategy, among other points.Read the whole story...

  • Why Google Fell Flat On Real-Time NewsSearch Engine Land

    The news of actress Brittany Murphy's death put Google's real-time search feature to the test. Danny Sullivan explains that when Michael Jackson died earlier this year it took several minutes for the news to make it into Google search results despite the number of search queries.

    When Sullivan searched 30 minutes after reports came out about Murphy's death, Google had streamed plenty of traditional news. But Sullivan wants to know if real-time search actually adds to the quality of Google's listings. Had Google recycled news from other sources? And why did Google come up short on real-time news?Read the whole story...