Tuesday, December 22, 2009
  • Laurie Sullivan, December 22, 2009, 2:35 PM
  • Search Deals Make Twitter ProfitableBloomberg

    Citing "people familiar with the matter," Spencer Ante reports that Twitter will make about $25 million from its search deals with Google and Microsoft announced in October. Twitter's deal with Google will generate about $15 million, with the remainder coming from the deal with Microsoft.

    Of course the search engines declined to confirm. Ante does go into detail about past comments from Google's Marissa Mayer. He writes that the deals were made possible by Twitter's chief operating officer Dick Costolo, who joined Twitter from FeedBurner in September .Read the whole story...

  • Target.com Floods Google With SpamGood ROI Internet Marketing

    Greg Niland points to a flaw in Target.com's SEO strategy that continues to flood Google search results with millions of near-identical page errors. He explains that Target.com currently ranks No. 1 for Exercise Bike Clearance, and this practice "tricks" people into thinking Target is the most trusted site for this product.

    Niland writes that instead of Google removing these pages that are obviously error pages, it rewards Target's spam attempt with high rankings and online holiday traffic. He tells you why to think twice before doing this to your Web site.Read the whole story...

  • How PPC Search Influences TV AdvertisingSemGeek.com

    Greg Meyers analyzes the differences and similarities between advertising on TV and PPC search advertising. Similarities include day parting strategies and call to actions. Differences include viewer intent.

    Meyers also points to what PPC marketers can learn from TV advertising. Aside from his own rant, he mentions three other blogs, such as SEOmoz.org, Search Engine Watch, and ANA Marketing Maestros, which have posts on the same topic.Read the whole story...

  • Microsoft Navigates To Best MatchSEO by the Sea

    Noting that queries are generally classified as discovery queries and navigational queries, Bill Slawski tells us about a recent Microsoft patent filing.

    He compares the Microsoft filing to a recent Yahoo patent filing that details what the Sunnyvale, Calif., company might look for when deciding whether a query was navigational or not. Slawski bases some of his analysis on Microsoft's "best match" feature.Read the whole story...