Monday, January 18, 2010
  • Laurie Sullivan, January 18, 2010, 2:06 PM
  • Twitter No-Nos aimClear

    Lauren Litwinka runs through insights on how brands can build tighter relationships with followers through tweets and searches. Litwinka reminds us that Twitter not only gave brands a way to manage their reputation, but a glimpse into the daily lives of consumers.

    But some brands don't take advantage of the opportunity. Here's one example: Assuming that his 800,000-plus followers are fans, Dave Matthews follows only two, which says he just doesn't care what's going on in their lives.Read the whole story...

  • How To Create A Wordpress Web Site Graywolf's SEO Blog

    Most people might use Wordpress to blog, but Michael Gray prefers to use the tool as a content management system. He explains it's easier to administer and get writers to upload and format their own content in Wordpress, compared with other blogging tools. Wordpress offers RSS and other social tools, too.

    Along with the basics, such as scheduling editorial content and posts, Gray runs through what to put into the "head and tail" of the site, how to drive links through social media, and ways to build site maps to provide clean and easy crawl paths for search engine spiders. ...Read the whole story...

  • Profiting From Five SEO Trends Find Resolution

    Personalized search, real-time search, the impact of social media, keyword data, and Web analysts are the top five SEO trends for 2010, according to Chris Thoren. He steps through the basics on how to profit from each.

    Don't get stuck in the weeds when analyzing keyword data and trends, he writes. And, don't think you can set and forget the analytics tools. Keep an eye on changing events that will undoubtedly be reflected in the analysis.Read the whole story...

  • Renaming Of SEO -- To WSO -- Reflects Change Search Engine Guide

    Stoney deGeyter isn't trying to coin a new phrase. He just sees his job as Web site optimization, or WSO, rather than search engine optimization (SEO). A lot has changed since he began optimizing Web sites, and he just wants the term to reflect his job.

    Back in the day, deGeyter and others optimized for search engines. Rankings became the goal. Today, SEO goes much further. Rather than optimizing for search engines, DeGeyter believes SEO professionals really optimize sites for people searching for information. DeGeyter also analyzes other reasons to change SEO to WSO.Read the whole story...