Wednesday, January 20, 2010
  • Laurie Sullivan, January 20, 2010, 1:34 PM
  • SEO Essentials To Improve ConversionsSearch Engine Guide

    Stoney deGeyter runs though the four basicS of SEO, which he calls the "foundation" for online success: indexed pages, rankings, visitors and conversations. Implementing these tactics correctly could improve conversions.

    The more difficult to navigate, find information and make a purchase or get conversions on the Web site, the more likely visitors are to leave. They'll move on to another site where things are easy, deGeyter writes.Read the whole story...

  • Bad Paid Ads Can Pollute Right RailThe Search Agents

    The Pollution Effect is what happens when bad ads serve up with good ones in the same search results. Searchers might not take the time to judge each ad on its own merits, so the whole lot gets disregarded. Brad Libby explains how this creates a problem for advertisers with the good-quality ads.

    He also provides key findings from several tests run on the ads, lessons learned for marketers on carryover and showstopper ads, and advice on how to not become a victim of diminishing click-through rates.Read the whole story...

  • Search Helps Predict Senate SeatIndyposted

    Hidden in the middle of an article about Scott Brown winning the Massachusetts senate election sits a paragraph about how a mix of search engine optimization and social media metrics can predict the outcome of elections.

    The paragraph, a quote taken from a press release distributed by WordStream, predicts the outcome of the special election to replace the late long-time Senator Ted Kennedy.Read the whole story...

  • SEO 201: Multiple Keyword TargetingSEOmozBlog

    Rand Fishkin provides a refresher course on using multiple keywords to gain better SEO and conversions. He answers questions like how many keywords to target on a page, and whether you should you try to target similar phrases together or split them apart.

    The step-by-step instructions covers topics from how to assemble keyword by broad association, to insights on laying out keyword targeting plans.Read the whole story...