• Laurie Sullivan, Jan 22, 2010, 4:28 PM
  • Bing: What Could Search Do Better?Search Engine Land

    Semantic challenges, understanding data and market share aspirations are some topics Gord Hotchkiss and Stefan Weitz discuss. Weitz, the Bing director of search, offers up some opinions and insights into reasons why Microsoft took the approach it did, such as calling Bing a "decision engine," and its push toward the semantic Web. Dig down a third of the way into the post, where Hotchkiss gets to the heart of some interesting insights.Read the whole story...

  • Google Founders To Sell $5.5 Billion In StockMarketwatch

    In a Securities and Exchange Commissions filing revealed Friday, Google co-founders Sergey Brin and Larry Page plan to sell roughly $5.5 billion worth of stock during the next five years.

    John Letzing writes that Brin and Page own about 57.7 million shares of Google common stock, or about 18% of its outstanding capital stock. Aside from the $2.75 billion that Letzing estimates each co-founder will get, the filing explains why the two will make this move.Read the whole story...

  • How To Fine-Tune A Marketing Budget ClickZ

    Marketing budget allocations for various media channels are screwy at nearly every company, writes Kevin Lee. In trying to save the jobs of many chief marketing officers, Lee explains why this problem continues. For starters, he writes, "little or no science and math" gets applied to figuring out the budget.

    But Lee has a plan to make it work. Of course, it involves paid search. He identifies certain patterns that emerge prior to large budget shifts into search -- and gives us some reasons that budgets haven't followed eyeballs and ears online.Read the whole story...

  • HubSpot Twitter Data Reflects ChangeSearch Engine Guide

    Jennifer Laycock analyzes data released this week from HubSpot -- the Third Annual State of the Twittersphere report, which provides insight into marketing and social interaction.

    Not surprisingly, Layton points to the slowdown of Twitter's phenomenal growth during the past few months as having the biggest impact on the social media site. And while the number of new tweeters has slowed, it seems that more users are engaged with the service more often. Twitter is called a maturing service -- a description that could explain why more Twitter users have begun to pay more attention to building a following ...Read the whole story...