• Laurie Sullivan, Jan 27, 2010, 2:37 PM
  • Yahoo's Earnings Highs And LowsStreetInsider.com

    If you don't have the time to listen to the replay of Yahoo's earnings call, run your eyes down this list of highlights from the call. It provides perspective on Yahoo's plans for paid, display and social search.

    The transcript weights toward information for investors, but it also touches on Yahoo's deal with Microsoft, and future Yahoo ad campaigns to promote the company. You also can find a complete transcript here.Read the whole story...

  • Finally! Yahoo Delivers PPC ToolsPPC Hero

    The Yahoo features that Amber has been waiting for have arrived. She believes the features and the enhancements to its ad serving network will make a difference in campaigns running on the Yahoo network or partner networks. The tools could allow advertisers to better optimize bids and increase conversions, with less money invested in non-converting domains.

    Describing the benefits, Amber steps through how to use one of the new tools. Overall, the tools provide paid search professionals more control of data and where ads serve up.Read the whole story...

  • Google Voice For MobileGOogle Voice Blog

    If you had any doubt Google wants to become your mobile carrier, take a look at this application. Google launched Voice for iPhone and PalmOS.

    Michael van Ouwerkerk tells us about the features for the new Web application, such as allowing you to display Google Voice number as the outbound caller ID, so return calls come back to your Google Voice number, sending and receiving text messages for free, and placing international calls at Google Voice's "lower rates."Read the whole story...

  • SEO: 5 Tips To See Real Index Numbers SEOmozBlog

    Rand Fishkin says a test done on SEOmoz.org fluctuated about 300% between data centers. No way can an IT manager use that type of data as a key performance indicator (KPI). So, he gives us five steps on getting to the real numbers for a specific topic indexed on Google. He also throws in a few caveats to the process.Read the whole story...